Bonita Kolb is Emeritus Professor at Lycoming College, Williamsport, USA, currently living in Nashville, Tennessee.

• Chapter One: Researching Changing Visitor Preferences; Chapter Two: Understanding Cultural and Ethical Research Issues; Chapter Three: Starting the Research Process; Chapter Four: Choosing Research Participants; Chapter Five: Writing a Visitor Survey ; Chapter Six: Administering Visitor Surveys; Chapter Seven: Moderating Focus Groups ; Chapter Eight: Managing Projective Techniques and Observation Research; Chapter Nine: Conducting Visitor Interviews; Chapter Ten: Using Social Media to Conduct Research; Chapter Eleven: Analyzing Research Data; Chapter Twelve: Preparing the Report and Presentation;

Bonita Kolb is Emeritus Professor at Lycoming College, Williamsport, USA, currently living in Nashville, Tennessee.

• Chapter One: Researching Changing Visitor Preferences; Chapter Two: Understanding Cultural and Ethical Research Issues; Chapter Three: Starting the Research Process; Chapter Four: Choosing Research Participants; Chapter Five: Writing a Visitor Survey ; Chapter Six: Administering Visitor Surveys; Chapter Seven: Moderating Focus Groups ; Chapter Eight: Managing Projective Techniques and Observation Research; Chapter Nine: Conducting Visitor Interviews; Chapter Ten: Using Social Media to Conduct Research; Chapter Eleven: Analyzing Research Data; Chapter Twelve: Preparing the Report and Presentation;

Bonita Kolb is Emeritus Professor at Lycoming College, Williamsport, USA, currently living in Nashville, Tennessee.

• Chapter One: Researching Changing Visitor Preferences; Chapter Two: Understanding Cultural and Ethical Research Issues; Chapter Three: Starting the Research Process; Chapter Four: Choosing Research Participants; Chapter Five: Writing a Visitor Survey ; Chapter Six: Administering Visitor Surveys; Chapter Seven: Moderating Focus Groups ; Chapter Eight: Managing Projective Techniques and Observation Research; Chapter Nine: Conducting Visitor Interviews; Chapter Ten: Using Social Media to Conduct Research; Chapter Eleven: Analyzing Research Data; Chapter Twelve: Preparing the Report and Presentation;