Bonita Kolb – författare
2 482 kr
Skickas inom 10-15 vardagar
658 kr
Skickas inom 10-15 vardagar
714 kr
Skickas inom 10-15 vardagar
714 kr
Skickas inom 10-15 vardagar
2 200 kr
Skickas inom 10-15 vardagar
1 638 kr
Tillfälligt slut
482 kr
Tillfälligt slut
2 200 kr
Skickas inom 10-15 vardagar
Tourism Marketing for Cities and Towns
Using Social Media and Branding to Attract Tourists
2 482 kr
Skickas inom 10-15 vardagar
Tourism Marketing for Cities and Towns
Using Social Media and Branding to Attract Tourists
955 kr
Skickas inom 10-15 vardagar
4 134 kr
Skickas inom 3-6 vardagar
The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on Netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and the online environment.
The book includes exercises and activities within the chapters that can be used in class. Along with a collection of new international case studies, including:
Europe - Renault (France), Miele (Germany) & Online grocery markets in France and Germany. Africa - The Robben Island Museum in Cape Town, South Africa, Vergenoegd Wine Estate in South Africa, text message surveying in Kenya Australia - Campos Coffee Asia - Uber and social media usage in India; Cinemas and confectionary markets in China; Coffee culture in South KoreaThe book is complemented by chapter specific lecturer PowerPoint slides. Suitable reading for students who are new to marketing research.
2 050 kr
Skickas inom 3-6 vardagar
The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on Netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and the online environment.
The book includes exercises and activities within the chapters that can be used in class. Along with a collection of new international case studies, including:
Europe - Renault (France), Miele (Germany) & Online grocery markets in France and Germany. Africa - The Robben Island Museum in Cape Town, South Africa, Vergenoegd Wine Estate in South Africa, text message surveying in Kenya Australia - Campos Coffee Asia - Uber and social media usage in India; Cinemas and confectionary markets in China; Coffee culture in South KoreaThe book is complemented by chapter specific lecturer PowerPoint slides. Suitable reading for students who are new to marketing research.
Marketing for Cultural Organisations
New strategies for attracting audiences to classical music , dance, museums, theatre and opera.
1 205 kr
Skickas inom 5-8 vardagar