Bonita Kolb – författare
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22 produkter
Marketing Strategy for the Creative and Cultural Industries
Av Bonita Kolb
Inbunden, 2020
2824 kr
Lägg i varukorg
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing …
Marketing Strategy for the Creative and Cultural Industries
Av Bonita Kolb
Häftad, 2020
726 kr
Lägg i varukorg
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing …
Marketing Research for Non-profit, Community and Creative Organizations
Av Bonita Kolb
Häftad, 2008
786 kr
Lägg i varukorg
'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help …
Marketing Research for the Tourism, Hospitality and Events Industries
Av Bonita Kolb
Häftad, 2025
786 kr
Lägg i varukorg
This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.The second edition of this textbook has been updated to include:New …
Marketing Research for the Tourism, Hospitality and Events Industries
Av Bonita Kolb
Inbunden, 2025
2585 kr
Lägg i varukorg
This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.The second edition of this textbook has been updated to include:New …
Marketing Research for the Tourism, Hospitality and Events Industries
Av Bonita Kolb
E-bok, 2025
803 kr
Lägg i varukorg
This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish. The second edition of this textbook has been updated to include: New …
Marketing Research for the Tourism, Hospitality and Events Industries
Av Bonita Kolb
E-bok, 2025
803 kr
Lägg i varukorg
This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish. The second edition of this textbook has been updated to include: New …
Tourism Marketing for Cities and Towns
Using Social Media and Branding to Attract Tourists
Av Bonita Kolb
E-bok, 2017
1248 kr
Lägg i varukorg
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With …
Tourism Marketing for Cities and Towns
Using Social Media and Branding to Attract Tourists
Av Bonita Kolb
E-bok, 2017
1221 kr
Lägg i varukorg
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With …
Marketing Research for Non-profit, Community and Creative Organizations
Av Bonita Kolb
E-bok, 2008
749 kr
Lägg i varukorg
''Marketing Research for Non-profit, Community and Creative Organizations'' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help …
Marketing Research for Non-profit, Community and Creative Organizations
Av Bonita Kolb
E-bok, 2008
733 kr
Lägg i varukorg
''Marketing Research for Non-profit, Community and Creative Organizations'' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help …
Marketing Research for Non-profit, Community and Creative Organizations
Av Bonita Kolb
Inbunden, 2016
2585 kr
Lägg i varukorg
'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help …
Tourism Marketing for Cities and Towns
Using Social Media and Branding to Attract Tourists
Av Bonita Kolb
Inbunden, 2017
2824 kr
Lägg i varukorg
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With …
Tourism Marketing for Cities and Towns
Using Social Media and Branding to Attract Tourists
Av Bonita Kolb
Häftad, 2017
1056 kr
Lägg i varukorg
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With …
Marketing Research for the Tourism, Hospitality and Events Industries
Av Bonita Kolb
E-bok, 2018
901 kr
Lägg i varukorg
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct …
Marketing Research for the Tourism, Hospitality and Events Industries
Av Bonita Kolb
E-bok, 2018
901 kr
Lägg i varukorg
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct …
Marketing Research
A Concise Introduction
Av Bonita Kolb
Inbunden, 2017
4266 kr
Lägg i varukorg
An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on …
Marketing Research
A Concise Introduction
Av Bonita Kolb
Häftad, 2017
2198 kr
Lägg i varukorg
An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on …
Marketing Research
A Concise Introduction
Av Bonita Kolb
E-bok, 2017
856 kr
Lägg i varukorg
An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on …
Marketing for Cultural Organisations
New strategies for attracting audiences to classical music , dance, museums, theatre and opera.
Av Bonita Kolb
Häftad, 2004
1197 kr
Lägg i varukorg
Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. Some have adjusted to this new reality, but many …
Marketing Research for the Tourism, Hospitality and Events Industries
Av Bonita Kolb
Inbunden, 2018
1638 kr
Tillfälligt slut
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.The book contains essential information on how to conduct …
Marketing Research for the Tourism, Hospitality and Events Industries
Av Bonita Kolb
Häftad, 2018
482 kr
Tillfälligt slut
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.The book contains essential information on how to conduct …
