C. Michael Hall is a Professor in the Department of Management, University of Canterbury, New Zealand; Docent in the Department of Geography, University of Oulu and a Visiting Professor at Sheffield Hallam University, UK and Linneaus University, Sweden.

• Part 1: Introductory Context 1. Medical and Health Tourism: The Development and Implications of Medical Mobility Part 2: Regulation and Meta-Ethics 2. Quality, Safety and Risk in Medical Tourism 3. The Four Modes of Medical Tourism: Economic, Social and Institutional Impediments 4. Medical Tourism, Xenotourism and Client Expectations: Between Bioscience and Responsibilization Part 3: National and Regional Policy, Regulatory and Competitive Settings 5. Impacts of Health Policy on Medical Tourism in Germany 6. Thermal versus Surgical Medical Tourism in Hungary: Reconciling Public and Private Sector Policies 7. Health Spa Tourism in the Czech and Slovak Republic 8. Macao’s Cross-border Medical Tourism: A New Way Forward? Part 4: Branding, Markets & Promotion 9. Branding Medical and Health Tourism Services: An Analysis of Members of Public Health Insurers in Germany 10. An Investigation of Korean Health Tourists’ Behaviour: Benefit-sought, Brand Equity, and Intention to Visit 11. Medical Tourism in Asia: Thailand, Singapore, Malaysia, and India 12. Claiming ‘Cultural Competence’: The Promotion of Multi-ethnic Malaysia as a Medical Tourism Destination Part 5: Conclusion: The Contested Spaces of Medical Tourism 13. The Contested Futures and Spaces of Medical Tourism

C. Michael Hall is a Professor in the Department of Management, University of Canterbury, New Zealand; Docent in the Department of Geography, University of Oulu and a Visiting Professor at Sheffield Hallam University, UK and Linneaus University, Sweden.

• Part 1: Introductory Context 1. Medical and Health Tourism: The Development and Implications of Medical Mobility Part 2: Regulation and Meta-Ethics 2. Quality, Safety and Risk in Medical Tourism 3. The Four Modes of Medical Tourism: Economic, Social and Institutional Impediments 4. Medical Tourism, Xenotourism and Client Expectations: Between Bioscience and Responsibilization Part 3: National and Regional Policy, Regulatory and Competitive Settings 5. Impacts of Health Policy on Medical Tourism in Germany 6. Thermal versus Surgical Medical Tourism in Hungary: Reconciling Public and Private Sector Policies 7. Health Spa Tourism in the Czech and Slovak Republic 8. Macao’s Cross-border Medical Tourism: A New Way Forward? Part 4: Branding, Markets & Promotion 9. Branding Medical and Health Tourism Services: An Analysis of Members of Public Health Insurers in Germany 10. An Investigation of Korean Health Tourists’ Behaviour: Benefit-sought, Brand Equity, and Intention to Visit 11. Medical Tourism in Asia: Thailand, Singapore, Malaysia, and India 12. Claiming ‘Cultural Competence’: The Promotion of Multi-ethnic Malaysia as a Medical Tourism Destination Part 5: Conclusion: The Contested Spaces of Medical Tourism 13. The Contested Futures and Spaces of Medical Tourism

C. Michael Hall is a Professor in the Department of Management, University of Canterbury, New Zealand; Docent in the Department of Geography, University of Oulu and a Visiting Professor at Sheffield Hallam University, UK and Linneaus University, Sweden.

• Part 1: Introductory Context 1. Medical and Health Tourism: The Development and Implications of Medical Mobility Part 2: Regulation and Meta-Ethics 2. Quality, Safety and Risk in Medical Tourism 3. The Four Modes of Medical Tourism: Economic, Social and Institutional Impediments 4. Medical Tourism, Xenotourism and Client Expectations: Between Bioscience and Responsibilization Part 3: National and Regional Policy, Regulatory and Competitive Settings 5. Impacts of Health Policy on Medical Tourism in Germany 6. Thermal versus Surgical Medical Tourism in Hungary: Reconciling Public and Private Sector Policies 7. Health Spa Tourism in the Czech and Slovak Republic 8. Macao’s Cross-border Medical Tourism: A New Way Forward? Part 4: Branding, Markets & Promotion 9. Branding Medical and Health Tourism Services: An Analysis of Members of Public Health Insurers in Germany 10. An Investigation of Korean Health Tourists’ Behaviour: Benefit-sought, Brand Equity, and Intention to Visit 11. Medical Tourism in Asia: Thailand, Singapore, Malaysia, and India 12. Claiming ‘Cultural Competence’: The Promotion of Multi-ethnic Malaysia as a Medical Tourism Destination Part 5: Conclusion: The Contested Spaces of Medical Tourism 13. The Contested Futures and Spaces of Medical Tourism