Daniel Parnell is a Senior Lecturer in Sport Business Management at Leeds Beckett University, UK. His primary research interests are in sport, health and management, and his current projects concern the role of sport as a vehicle for social change, health improvement evaluation and organisational development, with a specific focus on football. He has worked with a range of Premier League and Football League Clubs. Dave Richardson is the Director of the School of Sport and Exercise Science at Liverpool John Moores University, UK. His research tends to be qualitative in nature (including interviews, ethnographic techniques, action research) and represented through the utilisation of traditional qualitative analysis and/or the exploring the use of creative non-fiction narratives to capture and illuminate observations of culture and associated applied practice.

• 1. Introduction 2. Corporate social responsibility and social partnerships in professional football 3. Little United and the Big Society: negotiating the gaps between football, community and the politics of inclusion 4. Growing the football game: the increasing economic and social relevance of older fans and those with disabilities in the European football industry 5. Fit Fans: perspectives of a practitioner and understanding participant health needs within a health promotion programme for older men delivered within an English Premier League Football Club 6. Effect of a health-improvement pilot programme for older adults delivered by a professional football club: the Burton Albion case study 7. ‘I just want to watch the match’ - a practitioner’s reflective account of men’s health themed match day events at an English Premier League football club 8. Ethnographic engagement from within a Football in the Community programme at an English Premier League football club 9. ‘Motivate’: the effect of a Football in the Community delivered weight loss programme on over 35-year old men and women’s cardiovascular risk factors 10. Assessing the impact of football-based health improvement programmes: stay onside, avoid own goals and score with the evaluation!

Daniel Parnell is a Senior Lecturer in Sport Business Management at Leeds Beckett University, UK. His primary research interests are in sport, health and management, and his current projects concern the role of sport as a vehicle for social change, health improvement evaluation and organisational development, with a specific focus on football. He has worked with a range of Premier League and Football League Clubs. Dave Richardson is the Director of the School of Sport and Exercise Science at Liverpool John Moores University, UK. His research tends to be qualitative in nature (including interviews, ethnographic techniques, action research) and represented through the utilisation of traditional qualitative analysis and/or the exploring the use of creative non-fiction narratives to capture and illuminate observations of culture and associated applied practice.

• 1. Introduction 2. Corporate social responsibility and social partnerships in professional football 3. Little United and the Big Society: negotiating the gaps between football, community and the politics of inclusion 4. Growing the football game: the increasing economic and social relevance of older fans and those with disabilities in the European football industry 5. Fit Fans: perspectives of a practitioner and understanding participant health needs within a health promotion programme for older men delivered within an English Premier League Football Club 6. Effect of a health-improvement pilot programme for older adults delivered by a professional football club: the Burton Albion case study 7. ‘I just want to watch the match’ - a practitioner’s reflective account of men’s health themed match day events at an English Premier League football club 8. Ethnographic engagement from within a Football in the Community programme at an English Premier League football club 9. ‘Motivate’: the effect of a Football in the Community delivered weight loss programme on over 35-year old men and women’s cardiovascular risk factors 10. Assessing the impact of football-based health improvement programmes: stay onside, avoid own goals and score with the evaluation!

Daniel Parnell is a Senior Lecturer in Sport Business Management at Leeds Beckett University, UK. His primary research interests are in sport, health and management, and his current projects concern the role of sport as a vehicle for social change, health improvement evaluation and organisational development, with a specific focus on football. He has worked with a range of Premier League and Football League Clubs. Dave Richardson is the Director of the School of Sport and Exercise Science at Liverpool John Moores University, UK. His research tends to be qualitative in nature (including interviews, ethnographic techniques, action research) and represented through the utilisation of traditional qualitative analysis and/or the exploring the use of creative non-fiction narratives to capture and illuminate observations of culture and associated applied practice.

• 1. Introduction 2. Corporate social responsibility and social partnerships in professional football 3. Little United and the Big Society: negotiating the gaps between football, community and the politics of inclusion 4. Growing the football game: the increasing economic and social relevance of older fans and those with disabilities in the European football industry 5. Fit Fans: perspectives of a practitioner and understanding participant health needs within a health promotion programme for older men delivered within an English Premier League Football Club 6. Effect of a health-improvement pilot programme for older adults delivered by a professional football club: the Burton Albion case study 7. ‘I just want to watch the match’ - a practitioner’s reflective account of men’s health themed match day events at an English Premier League football club 8. Ethnographic engagement from within a Football in the Community programme at an English Premier League football club 9. ‘Motivate’: the effect of a Football in the Community delivered weight loss programme on over 35-year old men and women’s cardiovascular risk factors 10. Assessing the impact of football-based health improvement programmes: stay onside, avoid own goals and score with the evaluation!