Marketing and Supply Chain Management

A Systemic Approach

AvDimitris Folinas,Thomas Fotiadis

Inbunden, Engelska, 2017

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Häftad

765 kr

Beskrivning

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM.Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.

Produktinformation

Utgivningsdatum:2017-09-20
Mått:174 x 246 x undefined mm
Vikt:800 g
Format:Inbunden
Språk:Engelska
Antal sidor:232
Förlag:Taylor & Francis Ltd
ISBN:9781138181649

Utforska kategorier

Projektledning inom Ekonomi och Ledarskap
Affärsstrategi inom Ekonomi och Ledarskap

Mer om författaren

Dimitris Folinas is an associate professor in the Department of Logistics at the Technological Educational Institute of Central Macedonia, Greece.Thomas Fotiadis is an assistant professor of marketing and director of the Marketing Laboratory, Department of Production and Management Engineering, Polytechnic School, Democritus University of Thrace, Greece.

Innehållsförteckning

IntroductionPart I Theoretical context1. Marketing and supply chain management challenges2. Introduction to marketing and supply chain management3. Marketing and supply chain management coexistence in today’s market arena4. Identifying the challenges and trends of marketing and supply chain management5. Integrated framework of marketing and supply chain managementPart II Functional delimitation6. A systemic approach to distribution channels7. A holistic approach to demand handling8. Procurement from a marketing and supply chain management point of viewPart III Contemporary issues9. Typical approaches of marketing and supply chain management synergies10. Technologies of marketing and supply chain management synergies