Entrepreneurial Journalism

Paul Marsden lectures at Leeds Trinity University, UK. He specialises in online journalism, teaching trainee journalists how to build news websites, use technology to tell stories in innovative ways and utilise social platforms to build an audience and generate income from digital reporting.

Kelly Toughill, University of King’s College, Halifax, Canada – ‘It is comprehensive. It hits all of the major points of contemporary production and sustainability…We need a new text for the first-year course (Foundations of Journalism – Module in Journalism Economics). Nothing out there is adequate. This might work well. We also need a good text on entrepreneurial journalism for our graduate program.’Sue Greenwood, Staffordshire University, UK – ‘The focus on practical skills and advice is the strongest element in making this a book students will want to use… The focus on case studies makes for a more accessible book and delivers a much broader range of voices and experiences for students to learn from… Including freelancing as entrepreneurialism is a strength… I would recommend that it was made available to my students as supplementary reading.’Tim Dunlop, Centre for Advancing Journalism, University of Melbourne, Australia – ‘Sounds like a good, basic intro to some important issues, including the use of tech in performing journalism. The interviews with people like Jeff Jarvis could be valuable… I would say that the real weakness here is that the material is likely to be very dated by the time of publication and that there is not nearly enough attention to social media.’

• List of illustrations List of contributors Acknowledgements Introduction 1 What is news and what is journalism in 2016? Rebecca Whittington and Catherine O’Connor2 The business of journalism With Andrew Youde3 Innovation 4 Building your idea 5 Being an entrepreneurial journalist With Wayne Bailey6 Starting your website and writing online 7 Engaging, measuring and reacting to your audience 8 Your smartphone as your best reporting tool With Lindsay Eastwood9 Using social media to promote your work 10 The boundaries you must not cross and remaining ethicalin the journalistic Wild West With Nigel GreenIndex