Global Business

Connecting Theory to Reality

AvYongsun Paik,Dong Chen

Häftad, Engelska, 2017

945 kr

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Beskrivning

This textbook is designed to help students understand the key issues of global business by connecting theory with reality. Divided into three parts, it covers critical issues of international business, introducing readers to topics they will connect with, and discussing core concepts.With a user-friendly pedagogy and a host of helpful visuals, the authors offer a practitioner’s perspective on global business knowledge, examining familiar theory on trade, direct investment, and political environment alongside fresh topics, like geopolitical conflicts, emerging markets, and sustainability. Over sixty case studies are included to illustrate the magnitude and complexity of global business involving different stakeholders.Undergraduate students looking for an introduction to international business and graduate students looking to apply their knowledge will find Global Business stimulating, since it demonstrates how theories and concepts work in real-world business settings.

Produktinformation

Utgivningsdatum:2017-05-03
Mått:152 x 229 x 24 mm
Vikt:544 g
Format:Häftad
Språk:Engelska
Antal sidor:402
Förlag:Taylor & Francis Ltd
ISBN:9781138223639

Utforska kategorier

Entreprenörskap inom Ekonomi och Ledarskap

Mer om författaren

Yongsun Paik is Director of the Center for Asian Business and a Professor of International Business and Management at Loyola Marymount University, USA. He is the co-author, with Charles M. Vance, of Managing a Global Workforce, third edition, published by Routledge in 2014.Dong Chen is an Associate Professor of International Business and Strategy at Loyola Marymount University, USA, and Guest Researcher at the Institute for Global Industry of Tsinghua University, China. Jong-Wook Kwon is Professor and Director of the Cross-cultural Management Research Center at Kangwon National University, Korea.

Recensioner i media

"Paik, Chen, and Kwon provide an impressive exploration of the main drivers of global business and their implications for international business practice. This book offers practical, actionable and relevant discussions of the most important aspects of international business, presented in an easy-to-use and understandable fashion." Jonathan Doh, Villanova University, USA, and co-author, International Management: Culture, Strategy and Behavior"Through the use of case studies, Paik, Kwon, and Chen's book provides an important bridge between theory and practice, thus making it a useful resource to students and practitioners who are interested in understanding and managing in a global context. The book covers a comprehensive range of topics, including the institutional environment of international business as well as the management of different aspects of the value chain."Rosalie L. Tung, Simon Fraser University, Canada

Innehållsförteckning

Part I: The Content of Global Business1. Globalization: Current Status and Future Prospect2. Trade: Rhetoric and Practice3. Foreign Direct InvestmentPart II: The Context of Global Business4. Economic Environment5. Political and Legal Environment6. Social and Cultural Environment7. The Foreign Exchange Market and the International Monetary SystemPart III: Managing Global Business8. Managing Entry and Exit Decisions9. Managing People: Global Talent Management10. Managing Money: Finance, Accounting, and Taxation11. Managing Operations: R&D, Production, and Supply Chain12. Managing Customers: Marketing and Sales13. Managing Sustainability: Corporate Social Responsibility and Business Ethics