Daniela Cesiri is Associate Professor in English Language and Translation in the Department of Linguistics and Comparative Cultural Studies at Ca’Foscari University of Venice, Italy.

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• ContentsList of figuresList of tablesAcknowledgments Introduction0.1. The language of/on food: state of the art0.2. Blogs as narrative places to talk about food0.3. This bookPart 1. Food Blogs: Introduction and Genre AnalysisChapter One. Blogs and blogging. Origins, development and state of the art in linguistics and communication studies1.1. Introduction1.2. Origins and development of blogs1.2.1. The digital divide and the ‘blogger’ profile1.3. Blogs as (virtual) communities1.4. Blogs as a genre of computer-mediated communication (CMC)1.5. Socio-cultural issues in blogs1.6. Blogs and the other web 2.0 media1.6.1. Why study blogs?1.7. Conclusions: blogs in this bookChapter Two. Food blogs as a genre of computer-mediated communication2.1. Introduction2.2. Food blogs: overview and state of the art2.2.1. Food blogs as communities2.2.2. State of the art2.3. The corpus 2.3.1. The food bloggers: profiles and demographics2.4. Defining food blogs as a web-mediated genre 2.5. Genre theory and genre analysis 2.6. Genre analysis of the UK-FBs corpus2.6.1. Searching for structural patterns: the ‘About Pages’2.6.2. Searching for structural patterns: the ‘Recipes Sections’2.7. General remarksPart Two. Visual AnalysisChapter Three. The visual analysis of food blogs 3.1. Introduction3.2. Multimodal analysis: theoretical-methodological framework3.2.1. Multimodal analyses of hypertexts and their application to food blogs3.3. Multimodal analysis of the UK-FBs corpus: the homepages3.4. Multimodal analysis of the UK-FBs corpus: the ‘About Pages’3.5. Multimodal analysis of the UK-FBs corpus: the ‘Recipes Sections’3.6. General discussion: metafunctions in the UK-FBs corpusPart 2. Verbal AnalysisChapter Four. The verbal discourse of food blogs: qualitative and quantitative analyses4.1. Introduction4.2. The UK-FBs corpus: stylistic description4.3. Qualitative analysis 4.3.1. Key keywords in the ‘Recipes Sections’ sub-corpus4.3.2. Miscellaneous keywords and their collocations4.4. Sensory language in he UK-FBs corpus4.4.1. The language of food and its appeal to the senses4.4.2. Sensory language in the ‘Recipes Sections’ of the UK-FBs corpus4.4. Lexical priming in food blogs4.5. Final remarksPart four. (Critical) Discourse Analysis and Pragmatic ImplicationsChapter Five. Food blogs as spaces of social interaction (and pragmatic implications). Critical analysis of the ‘About Pages’ and of the ‘Comments Sections’5.1. Introduction5.2. Theoretical framework5.2.1. The ‘About Pages’ as spaces of unequal power relations5.3. Politeness and FT-/FSAs in the ‘Comments Sections’5.4. Shaping virtual personae in the UK-FBs corpus5.5. Final remarksConclusionsReferencesIndex