Martin De Saulles is a Principal Lecturer at the University of Brighton, UK, teaching courses on innovation, marketing and business strategy.

"Data driven business is the way of the future; in order to understand what the challenges and opportunities of the emerging business of data are, we have to also look at the past." — Associate Professor Mika Westerlund, Carleton University

• 1 Introduction 2 Origins of Business Data 3 Data generation and use in the 21st century; The rise of the new data monopolies. 4 Emerging Business Models of Data-Driven Companies 5 Challenges for policy and law makers; Privacy in a world of data. 6 Pervasive Computing and Data Futures 7 Conclusion

Martin De Saulles is a Principal Lecturer at the University of Brighton, UK, teaching courses on innovation, marketing and business strategy.

"Data driven business is the way of the future; in order to understand what the challenges and opportunities of the emerging business of data are, we have to also look at the past." — Associate Professor Mika Westerlund, Carleton University

• 1 Introduction 2 Origins of Business Data 3 Data generation and use in the 21st century; The rise of the new data monopolies. 4 Emerging Business Models of Data-Driven Companies 5 Challenges for policy and law makers; Privacy in a world of data. 6 Pervasive Computing and Data Futures 7 Conclusion

Martin De Saulles is a Principal Lecturer at the University of Brighton, UK, teaching courses on innovation, marketing and business strategy.

"Data driven business is the way of the future; in order to understand what the challenges and opportunities of the emerging business of data are, we have to also look at the past." — Associate Professor Mika Westerlund, Carleton University

• 1 Introduction 2 Origins of Business Data 3 Data generation and use in the 21st century; The rise of the new data monopolies. 4 Emerging Business Models of Data-Driven Companies 5 Challenges for policy and law makers; Privacy in a world of data. 6 Pervasive Computing and Data Futures 7 Conclusion