Cruise Operations Management: Hospitality Perspectives offers a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues, providing a practical guide for students and professionals alike. Since the last edition of this book was published, there have been many important developments in the industry. This third edition has been updated to include: New content on: health, safety and security, sustainability, environmental impacts of cruise operations, changing and emerging markets, professionalism and talent management, innovation and digital technologies A new chapter on 'Leadership in the cruise industry' New international case studies throughout to provide a real-world insight into the industry Additional online resources, including PowerPoint slides for instructors and student quizzes to test knowledgeThis comprehensive, accessible and engaging text is essential reading for all those seeking to study cruise operations management whether for academic or vocational reasons.

Produktinformation

Utgivningsdatum:2018-10-04
Mått:156 x 234 x 19 mm
Vikt:658 g
Format:Häftad
Språk:Engelska
Antal sidor:380
Upplaga:3
Förlag:Taylor & Francis Ltd
ISBN:9781138505179

Utforska kategorier

Ledarskapsböcker inom Ekonomi och Ledarskap
Servicesektorn inom Ekonomi och Ledarskap

Mer om författaren

Philip Gibson is currently a Visiting Research Fellow at the University of Plymouth having recently retired as the Academic Director of the University Hotel School and Associate Head of School (Teaching and Learning). He introduced the BSc (Hons) Cruise Management in 2003 and was also the driving force in developing the University Hotel School.Richard Parkman is a lecturer in leadership and programme leader for the BSc (Hons) Cruise Management at the University of Plymouth. He is also the programme leader for Hospitality, Tourism and Cruise Management programmes for HKU SPACE in Hong Kong and the Regional Development Manager for the University of Plymouth.

Recensioner i media

‘Cruise Operations Management: Hospitality Perspectives is a true "compass" for those aspiring to become future leaders within one of the most fascinating and fastest growing industries in the world, the cruise industry.’ Ovi Herman, Corporate Manager, Guest Relations, Celebrity Cruises, USA ‘Recently updated, this is an invaluable resource for anyone interested in the highly complex and fascinating world of cruise. Detailed information about the industry and working onboard, presented alongside international case studies, make this an essential text for scholars and practitioners.’ Dr. Clare Weeden, University of Brighton, UK

Innehållsförteckning

Chapter 1: Contemporary Cruise Operations Chapter 2: Selling Cruises and Cruise Products Chapter 3: Maritime Issues and Legislation Chapter 4: Cruise Geography Chapter 5: Planning the Itinerary Chapter 6: Working On board Chapter 7: Guest Services Chapter 8: Managing Food and Drink Operations Chapter 9: Managing Facilities Chapter 10: Health, Safety and Security Chapter 11: Talent management and Training Chapter 12: Leadership in the Cruise Industry Chapter 13: Managing Integrated Operations Chapter 14: Cruise Management Resources