Fabrizio Mosca is Associate Professor in Marketing and Business Strategy in the Department of Management, at Turin University, Italy.Chiara Civera is a Doctor (Ph.D) and Research Fellow in Business and Management in the Department of Management, University of Turin. She is a visiting professor of Business Ethics and Strategy at the University Abat Oliba CEU (Barcelona, Spain) and a visiting scholar of Business Ethics at the Darden School of Business, University of Virginia, US.

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• 1. Marketing and digital innovation.2. The digital channel in luxury markets.3. Direct and Indirect digital distribution in luxury markets: emerging business models4. Social Media Strategies and Communication in luxury markets.5. Social Commerce, Integration of channel for the future of luxury goods.6. Corporate Social Responsibility for the future of luxury goods.References

Fabrizio Mosca is Associate Professor in Marketing and Business Strategy in the Department of Management, at Turin University, Italy.Chiara Civera is a Doctor (Ph.D) and Research Fellow in Business and Management in the Department of Management, University of Turin. She is a visiting professor of Business Ethics and Strategy at the University Abat Oliba CEU (Barcelona, Spain) and a visiting scholar of Business Ethics at the Darden School of Business, University of Virginia, US.

Select Guide Rating

• 1. Marketing and digital innovation.2. The digital channel in luxury markets.3. Direct and Indirect digital distribution in luxury markets: emerging business models4. Social Media Strategies and Communication in luxury markets.5. Social Commerce, Integration of channel for the future of luxury goods.6. Corporate Social Responsibility for the future of luxury goods.References