Export Strategy: Markets and Competition (RLE Marketing)

AvNigel Piercy

Häftad, Engelska, 2015

Del i serien Routledge Library Editions: Marketing

508 kr

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Beskrivning

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

Produktinformation

Utgivningsdatum:2015-11-26
Mått:156 x 234 x 15 mm
Vikt:453 g
Format:Häftad
Språk:Engelska
Serie:Routledge Library Editions: Marketing
Antal sidor:284
Förlag:Taylor & Francis Ltd
ISBN:9781138969414

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Multivolume collection by leading authors in the field

Innehållsförteckning

Part 1: Export Management 1. Introduction 2. Export In the Firm 3. Export Marketing Part 2: Export Market Strategy 4. Market Concentration 5. Market Spreading 6. Export Market Choice: Concentration or Spreading? Part 3: Competitive Strategy in Exporting 7. Export Competition 8. Price Policy 9. Export Pricing 10. Non-Price Competition in Exporting Part 4: Implications and Overview 11. International Competitive Strategies 12. An Overview and the Strategic Audit.

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