Nigel Piercy – författare
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17 produkter
Export Strategy: Markets and Competition (RLE Marketing)
Av Nigel Piercy
Inbunden, 2014
1568 kr
Lägg i varukorg
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in …
Marketing Budgeting (RLE Marketing)
A Political and Organisational Model
Av Nigel Piercy
Inbunden, 2014
2198 kr
Lägg i varukorg
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and …
Marketing Organisation (RLE Marketing)
Av Nigel Piercy
Inbunden, 2014
2588 kr
Lägg i varukorg
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function …
Managing Marketing Information (RLE Marketing)
Inbunden, 2014
2588 kr
Lägg i varukorg
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information …
Export Strategy: Markets and Competition (RLE Marketing)
Av Nigel Piercy
Häftad, 2015
517 kr
Lägg i varukorg
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in …
Managing Marketing Information (RLE Marketing)
Häftad, 2015
772 kr
Lägg i varukorg
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information …
Marketing Organisation (RLE Marketing)
Av Nigel Piercy
Häftad, 2015
772 kr
Lägg i varukorg
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function …
Marketing Budgeting (RLE Marketing)
A Political and Organisational Model
Av Nigel Piercy
Häftad, 2015
517 kr
Lägg i varukorg
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and …
Marketing Strategy and Competitive Positioning
Av Graham Hooley, Nigel Piercy m. fl.
Häftad, 2024
996 kr
Lägg i varukorg
The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a …
Marketing Organisation (RLE Marketing)
Av Nigel Piercy
E-bok, 2014
910 kr
Lägg i varukorg
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function …
Marketing Organisation (RLE Marketing)
Av Nigel Piercy
E-bok, 2014
910 kr
Lägg i varukorg
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function …
Managing Marketing Information (RLE Marketing)
E-bok, 2014
910 kr
Lägg i varukorg
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information …
Managing Marketing Information (RLE Marketing)
E-bok, 2014
910 kr
Lägg i varukorg
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information …
Marketing Budgeting (RLE Marketing)
A Political and Organisational Model
Av Nigel Piercy
E-bok, 2014
593 kr
Lägg i varukorg
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and …
Marketing Budgeting (RLE Marketing)
A Political and Organisational Model
Av Nigel Piercy
E-bok, 2014
607 kr
Lägg i varukorg
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and …
Export Strategy: Markets and Competition (RLE Marketing)
Av Nigel Piercy
E-bok, 2014
607 kr
Lägg i varukorg
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in …
Export Strategy: Markets and Competition (RLE Marketing)
Av Nigel Piercy
E-bok, 2014
607 kr
Lägg i varukorg
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in …
