Planning the Corporate Reputation (RLE Marketing)

Multivolume collection by leading authors in the field

• 1. Who Needs A Reputation? – Corporate Objectives 2. Nobody Listens to Me - Communication 3. Don’t Do That - Motivation 4. Gain Respect – Corporate Relations 5. You Open the Door to A Friend – Market Relations 6. Make Friends With The Neighbours – Community Relationships 7. Happy Family! - Industrial Relations 8. Be A Good Citizen – Business Relations 9. A Citizen of The World - International Relationships 10. See Yourself – Corporate Identity 11. As Others See You – Market Research 12. Control Yourself – Managing the Corporate Reputation