McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

• Foreword Acknowledgments Introduction A Primer on Executive PresenceCHAPTER 1 The Natural Laws of Perception How People Perceive YouCHAPTER 2 Self-Awareness Understand Yourself Better to UnderstandYour Impact on OthersCHAPTER 3 Mastering Your Mind Emotion-Regulation Strategies That Workand One That You Should Never UseCHAPTER 4 Develop Your Social Intelligencefor Better People Management CHAPTER 5 Keys to Gaining Buy-in andMotivating People to Action CHAPTER 6 Mastering the Art of Storytellingfor Personal and Professional Success CHAPTER 7 Influence The Secrets to Changing Behaviors and AttitudesCHAPTER 8 The Essentials of Managing Conflictand Improving Relationships CHAPTER 9 How to Hold ConversationsNobody Wants to Have CHAPTER 10 The Dark Side of Executive Presence Coaching Tips That Can Save Your CareerCHAPTER 11 Self-Branding Is No Longer a Choice Strategies to Make Your Personal Brand Stand OutCHAPTER 12 Virtual Branding Using the Web to Bolster Your Personal BrandCHAPTER 13 You’ve Been Googled What’s the Verdict?CHAPTER 14 Reputation Management 3.0 Understanding Threats to Your Reputation andPlanning Strategies to Protect Your Good NameIndex

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

• Foreword Acknowledgments Introduction A Primer on Executive PresenceCHAPTER 1 The Natural Laws of Perception How People Perceive YouCHAPTER 2 Self-Awareness Understand Yourself Better to UnderstandYour Impact on OthersCHAPTER 3 Mastering Your Mind Emotion-Regulation Strategies That Workand One That You Should Never UseCHAPTER 4 Develop Your Social Intelligencefor Better People Management CHAPTER 5 Keys to Gaining Buy-in andMotivating People to Action CHAPTER 6 Mastering the Art of Storytellingfor Personal and Professional Success CHAPTER 7 Influence The Secrets to Changing Behaviors and AttitudesCHAPTER 8 The Essentials of Managing Conflictand Improving Relationships CHAPTER 9 How to Hold ConversationsNobody Wants to Have CHAPTER 10 The Dark Side of Executive Presence Coaching Tips That Can Save Your CareerCHAPTER 11 Self-Branding Is No Longer a Choice Strategies to Make Your Personal Brand Stand OutCHAPTER 12 Virtual Branding Using the Web to Bolster Your Personal BrandCHAPTER 13 You’ve Been Googled What’s the Verdict?CHAPTER 14 Reputation Management 3.0 Understanding Threats to Your Reputation andPlanning Strategies to Protect Your Good NameIndex

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

• Foreword Acknowledgments Introduction A Primer on Executive PresenceCHAPTER 1 The Natural Laws of Perception How People Perceive YouCHAPTER 2 Self-Awareness Understand Yourself Better to UnderstandYour Impact on OthersCHAPTER 3 Mastering Your Mind Emotion-Regulation Strategies That Workand One That You Should Never UseCHAPTER 4 Develop Your Social Intelligencefor Better People Management CHAPTER 5 Keys to Gaining Buy-in andMotivating People to Action CHAPTER 6 Mastering the Art of Storytellingfor Personal and Professional Success CHAPTER 7 Influence The Secrets to Changing Behaviors and AttitudesCHAPTER 8 The Essentials of Managing Conflictand Improving Relationships CHAPTER 9 How to Hold ConversationsNobody Wants to Have CHAPTER 10 The Dark Side of Executive Presence Coaching Tips That Can Save Your CareerCHAPTER 11 Self-Branding Is No Longer a Choice Strategies to Make Your Personal Brand Stand OutCHAPTER 12 Virtual Branding Using the Web to Bolster Your Personal BrandCHAPTER 13 You’ve Been Googled What’s the Verdict?CHAPTER 14 Reputation Management 3.0 Understanding Threats to Your Reputation andPlanning Strategies to Protect Your Good NameIndex