Business Communication: Developing Leaders for a Networked World: 2026 Release ISE

Häftad, Engelska, 2026

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Beskrivning

In Business Communication: Developing Leaders for a Networked World, Peter Cardon takes a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. The author stresses why credibility is essential to effective communication today. Integrated with Connect for Business Communication, Cardon explores bedrock communication principles while also staying up-to-date with cultural and technological changes in the business environment—transforming learners into leaders for a networked world. Importantly, the text discusses AI in every chapter, reflecting the transformational nature of technology on business communication, with a bonus chapter that emphasizes how AI can be used with purpose and with the human touch.

Produktinformation

Utgivningsdatum:2026-02-13
Vikt:1 356 g
Format:Häftad
Språk:Engelska
Upplaga:6
Förlag:McGraw-Hill Education
ISBN:9781266110139

Mer om författaren

Peter Cardon is a professor of business communication at the University of Southern California. He also serves as the academic director of the MBA for Professionals and Managers Program. His research focuses on virtual team communication, leadership communication on digital platforms, and intercultural business communication. He has worked in China for three years and regularly takes MBA and other business students on company tours in China, South Korea, and other locations in Asia. He previously served as president of the Association for Business Communication, a global organization of business communication scholars and instructors. Professor Cardon received his bachelor's degree from Brigham Young University, master's degrees from the University of Georgia and Utah State University, and doctoral degrees from the University of Southern California and Utah State University. He is an active member of Rotary International, a global service organization committed to promoting peace, fighting disease, providing educational opportunities, and growing local economies.

Innehållsförteckning

Part One: Introduction to Business Communication1. Establishing Credibility2. Interpersonal Communication and Emotional Intelligence3. Team Communication and Difficult Conversations4. Inclusion in a Diverse Workplace5. Global Communication6. Creating Effective Business Messages7. Improving Readability with Style and Design8. Email and Other Traditional Tools for Business Communication9. Collaboration Tools and Social Media for Business Communication10. Routine Business Messages11. Persuasive Messages12. Bad-News Messages13. Research and Planning for Business Proposals and Reports14. Completing Business Proposals and Reports15. Planning Presentations16. Delivering Presentations17. Employment CommunicationsAppendix A: Punctuation, Number Usage, and GrammarAppendix B: Formatting for Letters and MemosAvailable only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw Hill Connect®.AI Chapter: Using AI with Purpose and the Human TouchBonus Chapter: Crisis Communications and Public Relations MessagesBonus Appendix: Creating Proposals and Business Plans