Communication Research: Asking Questions, Finding Answers: 2026 Release ISE

Häftad, Engelska, 2026

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Beskrivning

Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.

Produktinformation

Utgivningsdatum:2026-02-13
Format:Häftad
Språk:Engelska
Upplaga:7
Förlag:McGraw-Hill Education
ISBN:9781266406591

Utforska kategorier

Industrier och branscher inom Ekonomi och Ledarskap

Mer om författaren

Joann Keyton (B.A., Western Michigan University; M.A., Ph.D., The Ohio State University) is Distinguished Professor Emerita of Communication at North Carolina State University. She specializes in group communication and organizational communication. Her current research examines the collaborative processes and relational aspects of interdisciplinary teams, participants’ use of language in team meetings, the multiplicity of cultures in organizations, and how messages are manipulated in sexual harassment. Her research is field focused and she was honored with the 2011 Gerald Phillips Award for Distinguished Applied Communication Scholarship by the National Communication Association. Her research has been published in Business Communication Quarterly, Communication Studies, Communication Monographs, Communication Theory, Communication Yearbook, Journal of Applied Communication Research, Journal of Business Communication, Management Communication Quarterly, Small Group Research, Southern Communication Journal, and numerous edited collections including the Emerald Handbook of Group Communication Theory and Research and the Handbook of Organizational Communication. In addition to publications in scholarly journals and edited collections, she published three textbooks for courses in group communication, research methods, and organizational culture in addition to co-editing an organizational communication case book. Keyton was editor of the Journal of Applied Communication Research, Volumes 31–33, editor of Small Group Research, Volumes 38-52, and founding editor of Communication Currents, Volumes 1–5. Keyton was founder and vice-chair of the Interdisciplinary Network for Group Research. For more information, contact Joann at joannkeyton@gmail.com or visit www.joannkeyton.com.

Innehållsförteckning

SECTION 1: RESEARCH BASICS1 Introduction to Communication Research2 The Research Process: Getting Started3 Research EthicsSECTION 2: QUANTITATIVE COMMUNICATION RESEARCH4 Introduction to Quantitative Research5 Measurement6 Populations, Samples, and Sample Size7 Quantitative Research Designs8 Surveys and Questionnaires9 Descriptive Statistics, Significance Levels, and Hypothesis Testing10 Testing for Differences11 Testing for Relationships12 Quantitative Analysis of Text13 Reading and Writing the Quantitative Research ReportSECTION 3: QUALITATIVE COMMUNICATION RESEARCH14 Introduction to Qualitative Research15 Designing Qualitative Research16 Qualitative Methods of Data Collection17 Analyzing Qualitative Data18 Reading and Writing the Qualitative Research Report