Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases: 2024 Release ISE

Arthur A. Thompson Jr. earned his BS and PhD degrees in economics from the University of Tennessee, spent three years on the economics faculty at Virginia Tech, and served on the faculty of the University of Alabama’s College of Commerce and Business Administration for 25 years. In 1974 and again in 1982, Dr. Thompson spent semester-long sabbaticals as a visiting scholar at the Harvard Business School. His areas of specialization are business strategy, competition and market analysis, and the economics of business enterprises. In addition to publishing over 30 articles in some 25 different professional and trade publications, he has authored or coauthored five textbooks and six computer-based simulation exercises that are used in colleges and universities worldwide. Dr. Thompson spends much of his off-campus time giving presentations, putting on management development programs, working with companies, and helping operate a business simulation enterprise in which he is a major partner. Dr. Thompson and his wife of 60 years have two daughters, two grandchildren, and a Yorkshire terrier. Margaret A. Peteraf is the Leon E. Williams Professor of Management Emerita at the Tuck School of Business at Dartmouth College. She is an internationally recognized scholar with a long list of publications in top management journals. She has earned myriad honors and prizes for her contributions, including the 2020 Strategic Management Distinguished Scholarship Award—a newly created award that has been dubbed “the Nobel Prize of Strategic Management.” She was also given the 1999 Strategic Management Best Paper Award in recognition of the deep influence of her work on the strategy field. Professor Peteraf has been elected as a Fellow of the Academy of Management as well as a Fellow of the Strategic Management Society. She has served as a member of the Academy of Management’s Board of Governors, as Chair of the Strategic Management Division of the Academy, and as a member of the Board of Directors of the Strategic Management Society. She has taught in Executive Education programs around the world and has won teaching awards at the MBA and Executive Education level. Dr. Peteraf earned her PhD, MA, and MPhil at Yale University and held previous appointments at Northwestern University’s Kellogg Graduate School of Management and at the University of Minnesota’s Carlson School of Management. John E. Gamble is the Mary & Jeff Bell Endowed Distinguished Professor of Business and former Dean of the College of Business at Texas A&M University—Corpus Christi. His teaching and research have focused on strategic management and entrepreneurship at the undergraduate and graduate levels. He has conducted courses in strategic management in Germany since 2001, which have been sponsored by the University of Applied Sciences in Worms. Dr. Gamble’s research has been published in various scholarly journals, and he is the author or coauthor of more than 100 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries. Professor Gamble received his PhD, Master of Arts, and Bachelor of Science degrees from the University of Alabama and was a faculty member in the Mitchell College of Business at the University of South Alabama before his appointment to the faculty at Texas A&M University–Corpus Christi. A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.

• PART 1: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY1 What Is Strategy and Why Is It Important?2 Charting a Company’s Direction3 Evaluating a Company’s External Environment4 Evaluating a Company’s Resources, Capabilities, and Competitiveness5 The Five Generic Competitive Strategies6 Strengthening a Company’s Competitive Position7 Strategies for Competing in International Markets8 Corporate Strategy9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy10 Building an Organization Capable of Good Strategy Execution11 Managing Internal Operations12 Corporate Culture and LeadershipPART 2: CASES IN CRAFTING AND EXECUTING STRATEGY1 SpaceX: Its Vision, Business Model, and Achievements in Space Exploration2 Airbnb in 20233 Costco Wholesale in 2023: Mission, Business Model, and Strategy4 Twitter/X Corp. in 2023: The Elon Musk Era Begins5 Competition in the Energy Drink Market in 20236 Netflix's 2023 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers7 Chewy, Inc.: Are Changes to Its Business Model and Strategy Necessary?8 FIFA in 2023: It's Strategy to Lead the Worldwide Football Industry9 Beyond Meat in 2023: Will a Major Shift in Its Operating Model Save It from Possible Bankruptcy?10 McPherson Cellars in 2023: Setting the Stage for Texas Wine11 Peloton Interactive, Inc.: The Road Ahead12 Electronic Arts: It's Strategy in the Video Game Industry13 Under Armour in 2023: What Should the New CEO Do to Boost the Company's Performance?14 lululemon athletica in 2023: Full Speed Ahead?15 Tesla’s Strategy in 2023: Can It Deliver Sustained Revenue Growth and Profitability?16 Nikola Corporation—Can the Company Achieve Advantage in the Heavy-Duty Electric Truck Industry?17 Microsoft’s Strategic Alliance with OpenAI, Inc.: Will the Partnership Create a First-Mover Advantage?18 Deere & Company in 2023—Its Innovation Strategy in Agricultural Robotics and Artificial Intelligence19 Pollo Campero, the Taste of Latin America: Can It Capture the US?20 LVMH in 2023: Its Diversification into Luxury Goods21 PepsiCo’s Diversification Strategy in 202322 Robin Hood23 Starbucks in 2023: Is the Company Attractively Positioned for the Road Ahead?24 Nucor Corporation in 2023: Pursuing Efforts to Grow Sales and Market Share Despite Tough Market Conditions25 Vail Resorts, Inc. in 202326 Meta Platforms, Inc. in 2023: Will the Company’s Name Change Resolve Ethical Issues at Facebook and Instagram?27 Nestlé in 2023: Reducing Plastic Waste?