Key MBA Models

Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39th on the global “Thinkers 50” list of thought leaders in the field of management. Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.

• PART ONE  ORGANISATIONAL BEHAVIOUR 1   Change management: Kotter’s eight-step model 2   Cognitive biases in decision making 3   Emotional intelligence 4   Managing work groups: Belbin team roles 5   Matrix management 6   Mintzberg’s managerial roles 7   Motivation: Theory X and Theory Y 8   Negotiating techniques: BATNA 9   Schein’s model of organisational culture 10  360-degree assessment   PART TWO  MARKETING 11    Customer lifetime value 12    Ethnographic market research 13    Market orientation 14    Multichannel marketing 15    Met promoter score 16    The 4Ps of marketing 17    Pricing strategies: dynamic pricing 18    Product life cycle 19    Segmentation and personalised marketing   PART THREE  STRATEGY AND ORGANISATION 20    The ambidextrous organization 21    The BCG growth-share matrix   22    Blue ocean strategy 23    Core competence and the resource-based view 24    Corporate social responsibility: the triple bottom line 25    Corporate strategy: parenting advantage 26    Five forces analysis 27    Game theory: the prisoner’s dilemma 28    Generic strategies 29    The McKinsey 7S framework   PART FOUR  INNOVATION AND ENTREPRENEURSHIP   30    Brainstorming 31    Design thinking 32    Disruptive innovation 33    Greiner’s growth model 34    Open innovation   35    The seven domains assessment model for entrepreneurs 36    Stage/gate model for new product development 37    Scenario planning   PART FIVE  ACCOUNTING  38    The accrual method in accounting 39    Activity-based costing 40    The balanced scorecard 41    The DuPont identity 42    Economic value added 43    Ratio analysis   PART SIX  FINANCE  44    Black-Scholes options pricing model 45    Bond valuation 46    Capital asset pricing model 47    Capital budgeting 48    Modern portfolio theory 49    Modigliani-Miller theorem 50    Time value of money 51    Valuing the firm 52    Weighted average cost of capital   PART SEVEN  OPERATIONS 53    Agile development 54