Ken Mark – författare
308 kr
Skickas inom 7-10 vardagar
Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them.
Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories:
Strategy Business Economics Finance Decision Science Accounting Operations Marketing Organisational BehaviourThe term ‘model’ is used loosely – in some cases it might be a framework (The 4 Ps of Marketing, Porter’s Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model).
Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.
163 kr
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EXPERT GUIDANCE FOR YOUR MANAGEMENT CAREER
Key MBA Models provides easy access to the core models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA, or a manager who wants to understand the ideas taught, this guide will help you to get ahead.
140 kr
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25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead.
Covering 25 key models that have been picked from programmes around the world, 25 Need-to-Know MBA Models cuts through the jargon to give you the core information on each model: what it is, when to use it, how to use it with key practical tips.
Want new ways of looking at old problems? Need a range of management decision-making tools at your fingertips? Only want what you need to know, rather than reams of theory? Includes 10 handy dos and don’ts of using MBA modelsWith indispensable models that will help you make the most out of every business opportunity, this book tells you what you need to know, fast.
“Whether you are a potential business school student or an experienced executive this is the must-have reference guide to MBA models”Stephen Martin, Director General, Institute of Directors
"This book is an essential tool for anyone working in management today."Shinsuke Toda, Managing Director, Head of Europe Department, Mizuho Bank
“Whether you are a potential business school student or an experienced executive this is the must-have reference guide to MBA models. I wish this book had been around when I did my MBA! At last, the definitive reference guide to MBA models packed full of useful tips and practical suggestions.”Stephen Martin, Director General, Institute of Directors
"This book is an essential tool for anyone working in management today. It explains in clear terms the important management models and techniques that are widely used, and what Management need to do next if they want to learn more."Shinsuke Toda, Managing Director, Head of Europe Department, Mizuho Bank
“Captures brilliantly the key ways businesses think and act in an easy-to-read book. Complex business frameworks made easy to understand, with helpful tips and guidance.”Dr Matt Carter, Founder, Message House