Bob Blitzer has inspired thousands of students with his engaging approach to mathematics, making this beloved series the #1 in the market. Blitzer draws on his unique background in mathematics and behavioral science to present the full scope of mathematics with vivid applications in real-life situations. Students stay engaged because Blitzer often uses pop-culture and up-to-date references to connect math to students' lives, showing that their world is profoundly mathematical. With the Sixth Edition, Blitzer takes student engagement to a whole new level. In addition to the multitude of exciting updates to the text and MyMathLab(R) course, new application-based MathTalk videos allow students to think about and understand the mathematical world in a fun, yet practical way. Assessment exercises allow instructors to assign the videos and check for understanding of the mathematical concepts presented.

Bob Blitzer has inspired thousands of students with his engaging approach to mathematics, making this beloved series the #1 in the market. Blitzer draws on his unique background in mathematics and behavioral science to present the full scope of mathematics with vivid applications in real-life situations. Students stay engaged because Blitzer often uses pop-culture and up-to-date references to connect math to students' lives, showing that their world is profoundly mathematical. With the Sixth Edition, Blitzer takes student engagement to a whole new level. In addition to the multitude of exciting updates to the text and MyMathLab(R) course, new application-based MathTalk videos allow students to think about and understand the mathematical world in a fun, yet practical way. Assessment exercises allow instructors to assign the videos and check for understanding of the mathematical concepts presented.

Bob Blitzer has inspired thousands of students with his engaging approach to mathematics, making this beloved series the #1 in the market. Blitzer draws on his unique background in mathematics and behavioral science to present the full scope of mathematics with vivid applications in real-life situations. Students stay engaged because Blitzer often uses pop-culture and up-to-date references to connect math to students' lives, showing that their world is profoundly mathematical. With the Sixth Edition, Blitzer takes student engagement to a whole new level. In addition to the multitude of exciting updates to the text and MyMathLab(R) course, new application-based MathTalk videos allow students to think about and understand the mathematical world in a fun, yet practical way. Assessment exercises allow instructors to assign the videos and check for understanding of the mathematical concepts presented.