#Hooked

Revealing The Hidden Tricks Of Memorable Marketing

Häftad, Engelska, 2016

140 kr

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Beskrivning

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

Produktinformation

Utgivningsdatum:2016-05-23
Mått:155 x 235 x 13 mm
Vikt:380 g
Format:Häftad
Språk:Engelska
Antal sidor:208
Upplaga:1
Förlag:Pearson Education
ISBN:9781292074429

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Mer om författaren

Patrick Fagan is a behavioural science consultant, university lecturer and Sunday Times bestselling author. He now runs his several data science and behavioural science-focused businesses.

Innehållsförteckning

About the Author Thanks and Acknowledgements ContentsLET’S GET READAN INTRODUCTIONTHE SCIENCE OF COMMUNICATIONTHE BRAINFIRST: INVITE ATTENTIONPRIMALAFFECTIVESELF-RELEVANTSURPRISINGSECOND: IGNITE THINKINGMYSTERYEASENARRATIVETHIRD: INCITE ACTIONMEMORYAUTOPILOTPRIMINGPUTTING IT TO USEYOUR KIT FOR CRAFTING THE PERFECT COMMUNICATIONPROMOTIONSTHE PSYCH OF LIKEDIRECT MAILIN THE OFFICETEST, TEST, TESTCONCLUSIONNotes