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• About the authorAcknowledgementsIntroductionHow the book is organised  Part 1 Getting to grips with strategy1    How to be a brilliant business strategist2    Strategic issues3    Strategic directions  Part 2  Business level strategy4    Finding competitive advantage5    Strategy as learning and innovation6    Strategy, day to day7    How to lead, implement change and evaluate strategy  Part 3 Strategic thinking in a changing world8    The purpose and future of strategy9    How to break the rules of strategy  EpilogueFurther readingTwenty prominent strategistsIndex

Select Guide Rating

• About the authorAcknowledgementsIntroductionHow the book is organised  Part 1 Getting to grips with strategy1    How to be a brilliant business strategist2    Strategic issues3    Strategic directions  Part 2  Business level strategy4    Finding competitive advantage5    Strategy as learning and innovation6    Strategy, day to day7    How to lead, implement change and evaluate strategy  Part 3 Strategic thinking in a changing world8    The purpose and future of strategy9    How to break the rules of strategy  EpilogueFurther readingTwenty prominent strategistsIndex

Select Guide Rating

• About the authorAcknowledgementsIntroductionHow the book is organised  Part 1 Getting to grips with strategy1    How to be a brilliant business strategist2    Strategic issues3    Strategic directions  Part 2  Business level strategy4    Finding competitive advantage5    Strategy as learning and innovation6    Strategy, day to day7    How to lead, implement change and evaluate strategy  Part 3 Strategic thinking in a changing world8    The purpose and future of strategy9    How to break the rules of strategy  EpilogueFurther readingTwenty prominent strategistsIndex