Industrial Organization

Dr John Lipczynski is retired from the University sector. He contributes to the teaching and development of Executive MBA programmes in the private sector.Professor John O.S. Wilson is Professor of Banking & Finance and Director of Research in the Management School at the University of St Andrews. He is Director for the Centre for Responsible Banking & Finance. His research interests include industrial organisation and banking.Professor John Goddard is Professor of Financial Economics and Deputy Head of Bangor Business School at Bangor University. His research interests include industrial organisation, banking and the economics of professional football.

• Part I: Theoretical Foundations 1 Industrial organization: an introduction2 Production, costs, demand and profit maximization3 The neoclassical theory of the firm4 Managerial and behavioural theories of the firm5 Transaction costs, agency and resource-based theories of the firm6. Corporate governancePart II: Structural Analysis of Industry 7 Oligopoly: non-collusive models8 Oligopoly: collusive models9 Game Theory10 Concentration: measurement and trends11 Determinants of seller concentration12 Barriers to entry13 Market structure, firm strategy and performancePart III: Analysis of Firm Strategy 14 Pricing15 Auctions16 Product differentiation17 Advertising18 Research and development19 Horizontal mergers and strategic alliances20 Vertical integration21 Vertical restraints22 Network goods and services23 DiversificationPart IV: Analysis of Public Policy 24 Competition policy