Marketing Research: An Applied Orientation, Global Edition

AvNaresh Malhotra

Häftad, Engelska, 2019

1 207 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt över 249 kr.

Beskrivning

For undergraduate and graduate courses in marketing research.
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Produktinformation

Utforska kategorier

Mer om författaren

Innehållsförteckning

Hoppa över listan

Mer från samma författare

Hoppa över listan

Du kanske också är intresserad av