Naresh Malhotra – författare
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10 produkter
Operations Management: Processes and Supply Chains, Global Edition
Av Lee Krajewski, Naresh Malhotra m. fl.
Häftad, 2021
350 kr
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A practical, easy-to-read text with a managerial approach to operations management For undergraduate and graduate course in operations management. Operations Management: Processes and Supply Chains provides students with a comprehensive framework for addressing operational process and supply chain …
Essentials of Marketing Research
Av Peter Wills, David Birks m. fl.
Häftad, 2013
1254 kr
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This new book offers all the authority of Naresh Malhotra’s best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, …
Operations Management: Processes and Supply Chains, OLP with eText, Global Edition
Av Lee Krajewski, Naresh Malhotra m. fl.
2015
869 kr
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Basic Marketing Research
Pearson New International Edition
Häftad, 2013
1072 kr
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For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Essentials of Marketing Research, Global Edition
Av Peter Wills, David Birks m. fl.
Häftad, 2014
1141 kr
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For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages …
Marketing Research: An Applied Orientation, Global Edition
Häftad, 2019
1269 kr
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For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for …
Marketing Research
Applied Insight
Av Naresh Malhotra, David Birks m. fl.
Häftad, 2020
1178 kr
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For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading …
Marketing Research (Arab World Editions)
An Applied Orientation
Av Naresh Malhotra, Imad Baalbaki m. fl.
Häftad, 2013
981 kr
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The Arab World Edition of this well respected marketing text provides excellent coverage of theoretical aspects of the discipline and their application to the realities of the business world - preparing local students of marketing for success in the workforce, either in the Arab world or beyond. …
Supply chain Management
Av Lee Krajewski, Naresh Malhotra m. fl.
2024
460 kr
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Accesso per 12 mesi a Pearson eTextbook , la versione digitale del testo, arricchita da funzionalità che ne favoriscono l’accessibilità e consentono di: effettuare lettura audio digitalizzata inserire note e segnalibri , anche su smartphone e tablet generare flashcard cercare parole o concetti nel …
Wiley International Encyclopedia of Marketing, 6 Volume Set
Av Jagdish Sheth, Naresh Malhotra
Inbunden, 2010
10008 kr
Tillfälligt slut
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applicationsThe far-reaching new developments, challenges …
