Imad Baalbaki – författare
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2 produkter
Marketing Research (Arab World Editions)
An Applied Orientation
Av Naresh Malhotra, Imad Baalbaki m. fl.
Häftad, 2013
981 kr
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The Arab World Edition of this well respected marketing text provides excellent coverage of theoretical aspects of the discipline and their application to the realities of the business world - preparing local students of marketing for success in the workforce, either in the Arab world or beyond. …
Marketing Management (Arab World Editions) with MyMarketingLab Access Card
Av Salah Hassan, Imad Baalbaki m. fl.
2012
1077 kr
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This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially …