David Birks - Böcker

This new book offers all the authority of Naresh Malhotra’s best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, students will get an appreciation of what good research design means. Secondary and primary data collection techniques; qualitative and quantitative methods and forms of analysis; and conveying the insights from research findings will give students a clear view of how to make marketing research work.

The ethical dilemmas faced by researchers, the social and cultural issues of research created by globalisation and more powerful forms of communication (e.g. e-communication) will be addressed. This text aims to present a clear understanding of the nature, scope and process of marketing research at an introductory level and to give students the study skills to confidently design all stages of the marketing research process.

This book is perfect for one semester courses in Marketing Research.

 

Preventing recidivism is one of the aims of criminal justice, yet existing means of pursuing this aim are often poorly effective, highly restrictive of basic freedoms, and significantly harmful. Incarceration, for example, tends to be disruptive of personal relationships and careers, detrimental to physical and mental health, restrictive of freedom of movement, and rarely more than modestly effective at preventing recidivism. Crime-preventing neurointerventions (CPNs) are increasingly being advocated, and there is a growing use of testosterone-lowering agents to prevent recidivism in sexual offenders, and strong political and scientific interest in developing pharmaceutical treatments for psychopathy and anti-social behaviour. Future neuroscientific advances could yield further CPNs; we could ultimately have at our disposal a range of drugs capable of suppressing violent aggression and it is not difficult to imagine possible applications of such drugs in crime prevention. Neurointerventions hold out the promise of preventing recidivism in ways that are both more effective, and more humane. But should neurointerventions be used in crime prevention? And may the state ever permissibly impose CPNs as part of the criminal justice process, either unconditionally, or as a condition of parole or early release? The use of CPNs raises several ethical concerns, as they could be highly intrusive and may threaten fundamental human values, such as bodily integrity and freedom of thought. In the first book-length treatment of this topic, Treatment for Crime, brings together original contributions from internationally renowned moral and political philosophers to address these questions and consider the possible issues, recognizing how humanity has a track record of misguided, harmful and unwarrantedly coercive use of neurotechnological 'solutions' to criminality.The Engaging Philosophy series is a new forum for collective philosophical engagement with controversial issues in contemporary society.

In some cases in the US, offenders have been made to take anti-psychotic drugs in order to restore competence to stand trial, or even to receive punishment. If such neurointerventions can change a person's behaviour can they be used to treat and more controversially, predict and prevent crime? Once a fantasy portrayed in films such as Minority Report such questions are fast-becoming fundamental ones for policy, law and ethics. This is the first book to introduce and explain the fundamental concepts, problems and debates around neuroscience, ethics and crime. After a helpful introduction the authors examine the following topics: Criminal justice, harm and the problem of punishment: why punish? Cognitive and behavioural neuroscience: a short introductionReading minds: can brain scans replace lie detector tests and predict reoffending?Neuroscientific assessments of competency Compulsory neurointerventions: can changing the brain be used to increase empathy and reduce violent urges?Voluntary neurointervention: is it wrong to administer neurointerventions even if the offender agrees to receive the neurointervention?Neuroscience, free will and moral responsibilityBroader issues in criminal justice, including the justification of criminal punishment and the role of moral intuitions in decision-making.Additional features, such as chapter summaries, annotated further reading and a glossary make this an excellent resource for students of philosophy and those in related disciplines such as philosophy, criminology, law and criminal justice.

In some cases in the US, offenders have been made to take anti-psychotic drugs in order to restore competence to stand trial, or even to receive punishment. If such neurointerventions can change a person's behaviour can they be used to treat and more controversially, predict and prevent crime? Once a fantasy portrayed in films such as Minority Report such questions are fast-becoming fundamental ones for policy, law and ethics. This is the first book to introduce and explain the fundamental concepts, problems and debates around neuroscience, ethics and crime. After a helpful introduction the authors examine the following topics: Criminal justice, harm and the problem of punishment: why punish? Cognitive and behavioural neuroscience: a short introductionReading minds: can brain scans replace lie detector tests and predict reoffending?Neuroscientific assessments of competency Compulsory neurointerventions: can changing the brain be used to increase empathy and reduce violent urges?Voluntary neurointervention: is it wrong to administer neurointerventions even if the offender agrees to receive the neurointervention?Neuroscience, free will and moral responsibilityBroader issues in criminal justice, including the justification of criminal punishment and the role of moral intuitions in decision-making.Additional features, such as chapter summaries, annotated further reading and a glossary make this an excellent resource for students of philosophy and those in related disciplines such as philosophy, criminology, law and criminal justice.