Infonomics

Infonomics is a unique and groundbreaking work that utilizes the science of economics to study the flow of information. Based on the premise that information is filtered through a "e;marketplace of ideas"e;, the author examines this marketplace through the economic framework of market structure. Drawing upon the work of famed economist John Kenneth Galbraith, the book transforms our understanding of how knowledge and information is and should be processed. Infonomics is a fascinating exploration of the factors that shape some of the most basic elements of our collective conventional wisdom. It delves into the hidden side of market forces, market structure, mass media, and human psychology to reveal the true nature of the market which controls our ideas.