E-bok, Engelska, 2015
Development of Scientific Marketing in the Twentieth Century
Research for Sales in the Pharmaceutical Industry
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Beskrivning
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Produktinformation
- Utgivningsdatum: 2015-10-06
- Språk: Engelska
- Filformat: PDF
- Kopieringsskydd: LCP
- ISBN: 9781317316879
- Förlag: Taylor & Francis Ltd
- Serie: Studies for the Society for the Social History of Medicine
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