E-bok, Engelska, 2011
Advertising Campaign Design
1195 kr
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Beskrivning
The author''s step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Produktinformation
- Utgivningsdatum: 2011-08-15
- Språk: Engelska
- Filformat: PDF
- Kopieringsskydd: LCP
- ISBN: 9781317477686
- Förlag: Taylor & Francis
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