Robyn Blakeman – författare
Visar alla böcker från författaren Robyn Blakeman. Handla med fri frakt och snabb leverans.
16 produkter
Bare Bones of Advertising Print Design
Häftad, 2004
575 kr
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The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both …
Bare Bones Introduction to Integrated Marketing Communication
Inbunden, 2008
1564 kr
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Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as societal and …
Bare Bones Introduction to Integrated Marketing Communication
Häftad, 2008
714 kr
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Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as societal and …
Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors
Av Margo Berman, Robyn Blakeman
Inbunden, 2009
1915 kr
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The Brains Behind Great Ad Campaigns
Creative Collaboration Between Copywriters and Art Directors
Av Margo Berman, Robyn Blakeman
Häftad, 2009
413 kr
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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Bare Bones Introduction to Integrated Marketing Communication
E-bok, 2008
779 kr
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Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today''s economy crosses communication boundaries as well as societal and …
Advertising Campaign Design
Just the Essentials
Inbunden, 2011
3162 kr
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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Advertising Campaign Design
Just the Essentials
Häftad, 2011
1044 kr
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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Advertising Design by Medium
A Visual and Verbal Approach
E-bok, 2022
1159 kr
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Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just …
Advertising Design by Medium
A Visual and Verbal Approach
E-bok, 2022
1159 kr
Lägg i varukorg
Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just …
Advertising Design by Medium
A Visual and Verbal Approach
Häftad, 2022
1104 kr
Lägg i varukorg
Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal.Effective visual and verbal design solutions are more than just …
Advertising Design by Medium
A Visual and Verbal Approach
Inbunden, 2022
2591 kr
Lägg i varukorg
Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal.Effective visual and verbal design solutions are more than just …
Advertising Campaign Design
Just the Essentials
E-bok, 2011
1231 kr
Lägg i varukorg
The author''s step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Advertising Campaign Design
Just the Essentials
E-bok, 2011
1195 kr
Lägg i varukorg
The author''s step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Integrated Marketing Communication
Creative Strategy from Idea to Implementation
Inbunden, 2023
1392 kr
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Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Robyn Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to …
Integrated Marketing Communication
Creative Strategy from Idea to Implementation
Häftad, 2023
809 kr
Lägg i varukorg
Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Robyn Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to …
