Bokus
J. Johanson, M. Forsgren - Managing Networks in International Business, E-bok

E-bok, Engelska, 2014

Managing Networks in International Business

Av J. Johanson, M. Forsgren

856 kr

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Beskrivning
The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.
Produktinformation
  • Utgivningsdatum: 2014-02-04
  • Språk: Engelska
  • Filformat: PDF
  • Kopieringsskydd: LCP
  • ISBN: 9781317762478
  • Förlag: Taylor & Francis
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