Strategic Management

AvH. Igor Ansoff

E-bok

PDF, Engelska, 2016

1 911 kr

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Beskrivning

This book is the founding work on Strategic Management, a concept that lies at the core of modern business. It has a focus upon the behaviour of complex organizations in turbulent environments and upon what determines success. The book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists. It remains a key work on strategy.