Strategic Public Relations

Häftad, Engelska, 1995

560 kr

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Beskrivning

Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business.

Produktinformation

Utgivningsdatum:1995-01-01
Mått:140 x 216 x 19 mm
Vikt:424 g
Format:Häftad
Språk:Engelska
Antal sidor:313
Upplaga:95001
Förlag:Palgrave Macmillan
ISBN:9781349134830

Utforska kategorier

Innehållsförteckning

The Authors - Introduction - Corporate Goals and Strategies; K.Traverse-Healy - Planning for Corporate Communications; A.Wreford - Marketing Communications; N.A.Hart - Financial Public Relations; P.S.Gummer - Internal Communication; B.Quirke - Community Relations; W.Newman - Parliamentary EU Relations; D.Smith - International Corporate Relations; B.Byrnes - Corporate Advertising; A.Maitland - Sponsorship; D.Wragg - Media Relations; R.Heywood - Communications Research; C.West - Corporate Social Responsibility; S.Portway - Corporate Identity; N.Ind - Corporate Culture; C.Coulson-Thomas - Crisis Management; M.Bland