The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today.
MICHAEL MORLEY is President of Edelman Public Relations Worldwide, an international PR company based in New York. He is a highly regarded public relations figure with four decades experience with a range of international clients in Europe, USA, South America, Asia Pacific, the Middle East and Africa.
Innehållsförteckning
The Global Village - It's Here Corporate Reputation Corporate Reputation Management The Global Voice Think Global, Act Local The Barriers The Specialization of International Public Relations Issues Identification and Management Crisis and Catastrophe Communications Public Affairs Sponsorship? Philanthropy? Or Promotion? Infrastructure of Your Organization The Public Relations Agency Research