WERNER AUER-RIZZI Institute of International Management StudiesJOSEF C. BRADA Professor of Economics, Arizona State UniversityANDRZEJ BYRT Deputy Foreign Minister, PolandTOMASZ DOMANSKI Associate Professor of Marketing, University of LodzHARTMUT H. HOLZMÜLLER Chair of Marketing, Dortmund UniversityCAMILLA JENSEN Assistant Professor, Copenhagen Business SchoolJAN JEZAK Professor of Strategic Management, University of LodzREINHARD KLEIN Member of the Board of Directors, TWGKRZYSZTOF KONECKI Associate Professor of Sociology, University of LodzWITOLD MALACHOWSKI Board of Management, Volkswagen, PolandRODERICK MARTIN Director of the School of Management, University of SouthamptonKLAUS MEYER Research Professor, Copenhagen Business SchoolJUTTA MÜSCHEN Assistant Professor in Marketing, Julius-Maxilmilians University of WürzburgKRZYSZTOF OBLOJ Professor of Strategic Management, University of WarsawTHOMAS OTTE Lecturer in Management, University Viadrina, Frankfurt OderGERHARD REBER Founder of the Organizational Behaviour Institute, Johannes Kepler University, LinzSTEFAN SCHMID Professor of International Management, EAP, BerlinARNOLD SCHUH Assistant Professor, Department of Marketing, WU-Wien

• List of Figures List of Tables List of Boxes Preface List of Abbreviations Notes on Contributors PART I: ESTABLISHING THE FRAMEWORK: ECONOMIC AND POLITICAL CONSTRAINTS FOR BUSINESS IN POLAND Political, Economic and Cultural Developments in Polish-German Relations Since 1989; A.Byrt Polish-German Economic Relations in the 1990's: The Track Record and its Implications; W.Malachowski Investing in Poland: The Experiences of German Enterprises; R.Klein Mass Privatization As a Condition For Change: The Role of Polish NIFs; J.Jezak Privatization, Restructuring, Corporate Governance and the Behaviour of Firms in Transition Economies; J.Brada Politics and Employment Relations: The Power of Labour in Poland After the Fall of Communism; R.Martin PART II: THE BEIERSDORF CASE: RADICAL CHANGE FROM A PRODUCTION-ORIENTED CONGLOMERATE TO A MARKET-DRIVEN CONSUMER GOODS COMPANY Case Study: Beiersdorf-Lechia S.A., Poznan; S.Blazejewski, F.Claassen, W.Dorow & H.Stüting PART III: STRATEGIC CONCEPTS FOR CONTINUOUS CHANGE IN TRANSFORMATION ENTERPRISES Market Entry Strategies and Competitive Advantages in Poland; J.Emes Marketing Strategies of Western Consumer Goods Firms Central and Eastern Europe; A.Schuh & H.Holzmüller Development of the Retail Sector in Poland Since 1990; T.Domanski The Leadership Behaviour of Managers in Austria, the Czech Republic and Poland: An Intercultural Comparison based on the Vroom/Yetton Model of Leadership and Decision Making; G.Reber & W.Auer-Rizzi Remuneration Management in Polish Companies; T.Otte Change of Organizational Identity in Polish Enterprises; K.Konecki Simple Rules and Simple Solutions: The Dominant Logic of High and Low Performers in Turbulent Environments; K.Obloj How Multinational Corporations Can Upgrade Foreign Subsidiaries: A Case Study From Central Europe; S.Schmid Foreign Investor Strategies in View of EU Enlargement; K.E.Meyer & C.Jensen Index