Basics Graphic Design 02: Design Research

Investigation for successful creative solutions

AvNeil Leonard,Gavin Ambrose

Häftad, Engelska, 2020

Del i serien Basics Graphic Design

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Beskrivning

Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more.Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.

Produktinformation

Utgivningsdatum:2020-02-05
Mått:158 x 230 x 18 mm
Vikt:460 g
Format:Häftad
Språk:Engelska
Serie:Basics Graphic Design
Antal sidor:200
Förlag:Bloomsbury Publishing PLC
ISBN:9781350167520

Utforska kategorier

Grafisk design inom Kultur

Mer om författaren

Neil Leonard is Associate Head of the Department of Design Communication at the University of the West of England, UK.Gavin Ambrose is a practicing graphic designer and teaches the Graphic Design BA at the University of Brighton, UK.

Recensioner i media

In a climate where a certain six letter word search engine is fast becoming the one-stop hit for every research need, this book shows a breadth of techniques, opportunities, methodologies and suggestions that will open up your creative thinking in a way that no algorithm ever could. You don't need to hit a search button, you don't need to feel lucky. You need to read this book.

Innehållsförteckning

ContentsIntroductionChapter 1: The basics of researchWhy research?Getting startedPrimary, secondary and tertiaryKey terminologyStudio interview - Emily HaleActivity - Approaching researchChapter 2: Understanding contextAudience and social contextsDesign contextsTheoretical underpinningStudio interview - Andrew HusseyActivity - ConventionChapter 3: Planning your workThe briefAudienceSources and credibilityRecording and documentingStudio interview - Brian ReaActivity - AudienceChapter 4: Conducting researchAudience researchMarket researchField-based researchProcess-based researchStudio interview - Jane TrustramActivity - Product and customerChapter 5: Using your findingsUnderstanding your findingsResponding to your findingsStudio interview - UnderwareActivity - ClassificationChapter 6: Presenting your findingsPresenting researchCompleting the jobStudio interview - Tanner ChristensenActivity - Presenting statisticsConclusionContactsBibliographyIndexAcknowledgementsWorking with ethics