Marcel Danesi is Professor Emeritus of Semiotics and Linguistic Anthropology at the University of Toronto, Canada.

In an elegant style and erudite manner, Danesi explores how the sense of danger has been built into human language, artistic works, and narratives, from the prehistory to the present. This book provides great insights on the cultural perception of current global crises, such as climate change and the rise of infectious diseases.

• 1. From Ancient to Current Warnings2. Semiotic Principles3. The Sebeok Study4. Language5. Visual Symbolism6. Mythology and Popular Culture7. Semiotizing the MessageGlossaryBibliographyIndex

Marcel Danesi is Professor Emeritus of Semiotics and Linguistic Anthropology at the University of Toronto, Canada.

In an elegant style and erudite manner, Danesi explores how the sense of danger has been built into human language, artistic works, and narratives, from the prehistory to the present. This book provides great insights on the cultural perception of current global crises, such as climate change and the rise of infectious diseases.

• 1. From Ancient to Current Warnings2. Semiotic Principles3. The Sebeok Study4. Language5. Visual Symbolism6. Mythology and Popular Culture7. Semiotizing the MessageGlossaryBibliographyIndex

Marcel Danesi is Professor Emeritus of Semiotics and Linguistic Anthropology at the University of Toronto, Canada.

In an elegant style and erudite manner, Danesi explores how the sense of danger has been built into human language, artistic works, and narratives, from the prehistory to the present. This book provides great insights on the cultural perception of current global crises, such as climate change and the rise of infectious diseases.

• 1. From Ancient to Current Warnings2. Semiotic Principles3. The Sebeok Study4. Language5. Visual Symbolism6. Mythology and Popular Culture7. Semiotizing the MessageGlossaryBibliographyIndex