This 3rd edition of Fundamentals of Fashion Management has been updated throughout to reflect the impact of digital innovation and sustainable practices on every aspect of the industry. Featuring a new chapter on the fashion consumer, this edition offers insight into the processes of segmenting and targeting markets, the purchase decision process, and ethical and social responsibilities of fashion companies and the consumers they sell to.If you are unsure whether to pursue a role in marketing, buying, or retailing then The Fundamentals of Fashion Management will help you decide. There's advice on fashion entrepreneurship, career paths and guidance on profession practice, as well as new international case studies and interviews with leading professionals, making this is a must-have guide to the industry and your place in it.

Produktinformation

Utgivningsdatum:2026-09-03
Mått:198 x 228 x 16 mm
Vikt:700 g
Format:Häftad
Språk:Engelska
Serie:Fundamentals
Antal sidor:240
Upplaga:3
Förlag:Bloomsbury Publishing PLC
ISBN:9781350331396

Utforska kategorier

Modedesign och textilformgivning inom Kultur
Servicesektorn inom Ekonomi och Ledarskap

Mer om författaren

Ruth Marciniak is an Associate Lecturer at the Fashion Retail Academy, London. She is an active researcher with research interests in branding, digital and social media and experiential marketing.Corinna Budnarowska is a Senior Lecturer at Arts University Bournemouth, UK, teaching, researching and consulting in the areas of fashion marketing, consumer behaviour, retail entrepreneurship and fashion sustainability.Susan Dillon is a former fashion educator, now independent creative practitioner whose work centres on contemporary porcelain jewellery, sustainable design, and craft-led approaches to creative business.

Recensioner i media

A well-structured and insightful resource that gives fashion business students a strong grounding in consumer behaviour, trend forecasting, supply chains and sustainability. Its contemporary case studies and industry perspectives make it an invaluable guide to understanding and navigating the modern fashion industry.

Innehållsförteckning

1. The Business of Fashion 2. The Fashion Consumer 3. Fashion Trend Prediction4. Getting a Product to Market5. Buyers, Merchandisers and Retailers6. Fashion Marketing and Communications7. Fashion Entrepreneurship & Management