Corporate Entrepreneurship and Innovation

AvPaul Burns

Häftad, Engelska, 2025

838 kr

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Beskrivning

It is insufficient for businesses to grow simply by cutting costs and acquiring competitors. To achieve true success, organisations must bring innovative ideas to market, and avoid an ageing product or service portfolio. In this textbook, author Paul Burns draws on decades of academic and entrepreneurial experience to give a comprehensive overview of corporate entrepreneurship.Burns guides students through the four pillars of his original entrepreneurial architecture framework - organizational culture, structures and controls, leadership and management and strategies and tactics – laying out the ways in which each business function is required to adapt to ensure success.The 5th edition includes:- Over 75 global case insights, including coverage of companies from DeepMind to Solarbrella, Patagonia to Samsung, demonstrating the practicalities of corporate entrepreneurship in the real world.- New content on the fallout of COVID-19, AI, digitalisation and climate change to prepare students for the ever-changing global business world of today.- The ‘Explore Further’ feature, containing links to video animations, talks by leading academics and practitioners, psychometric tests and websites providing ‘step off’ points to deepen learning.This is a must-read for students of corporate entrepreneurship, intrapreneurship or corporate venturing at upper undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation.

Produktinformation

Utgivningsdatum:2025-03-27
Mått:188 x 244 x 28 mm
Vikt:1 000 g
Format:Häftad
Språk:Engelska
Antal sidor:528
Upplaga:5
Förlag:Bloomsbury Publishing PLC
ISBN:9781350384071

Utforska kategorier

Entreprenörskap inom Ekonomi och Ledarskap

Mer om författaren

Paul Burns was previously Professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK.

Recensioner i media

“Beautifully structured to be accessible as well as informative. Includes topical, relevant cases from around the world, and some fascinating deep dives into areas that many authors skate over. All of these features combine to make this a superb textbook for students and teachers really wanting to engage with the whole range of individual and corporate entrepreneurial activity.”

Innehållsförteckning

1. Corporate Entrepreneurship2. Innovation3. Entrepreneurial Architecture4. Constructing Culture5. Stimulating Creativity and Innovation6. Finding Innovative Business Ideas7. Building Structures and Controls8. Intrapreneurial Teams9. Intrapreneurial Leadership10. Managing Change and Complexity11. Managing Risk12. Project-level Strategies: Business Models13. Design Thinking and Lean Methodologies14. Corporate-level Strategies: Product Market Expansion15. Organizational Architecture and Shareholder Value16. The Corporate Entrepreneurship Audit

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