Boundless

HENRY KING leads a firm-wide Salesforce initiative to define the model for current and future success. He has over 15 years’ experience working in the innovation and design thinking space, working with firms like Deloitte Digital, Accenture, and Skidmore, Owings & Merrill. VALA AFSHAR is an award-winning inventor, author, podcaster, columnist, and speaker in the fields of digital business transformation, leadership, digital marketing, customer service, and new emerging technologies. He is the Chief Digital Evangelist at Salesforce.

• Preface xiOur Journey to Boundless xiiOur Continued Journey Together xviIntroduction Boundless: A New Mindset for UnlimitedBusiness Success 1Change in n-Dimensions 7The Boundless Model 10Chapter 1 Silos Kill! The Limitations of “Acquire and Retain” 19Silo Principles 23Impact and Reach of Silos 27Problems with the Silo Mindset 28Silos at the Extreme 31Chapter 2 The Anti-Silo: The Boundless Alternative 33The Boundless Principles 35The Boundless Model in Action: Case Studies 47Chapter 3 Connection: Relationships | Ecosystems | Sensing 55Types of Connections 57Relationships 61Business Ecosystems 68The Power of Sense 76Chapter 4 Distribution: Decentralizing Technologies | Remote = Local | Edges > Centers 81COVID-19 and the Definition of Normal 83Decentralizing Technologies 88Remote = Local 90Edges > Centers 94Chapter 5 Integration: Aligned Purpose + Value/s | Orchestration + Choreography | Circularity 99Alignment 101Orchestration and Choreography 107Circularity 115Integration, Connection, and Alignment at Salesforce 120Chapter 6 Autonomy: AI | Learning | Identity 125Meanings of Autonomy 127AI and Autonomy 133Identity and Autonomy 136Tomorrow’s Symbiotic Autonomy 142Chapter 7 Mobility: Flow | Mobile Technologies | Environments 143Flow in Action 145Mobile Technology 150Flow at Work 152Chapter 8 Continuity: Process Flow | Circulation | Mindset and Language 157Process Flow 159Living Systems and Circulation 171The Language of Continuity 175Chapter 9 Shared Success: Experiences | Technologies | Business Models 177Boundless Experiences 182Boundless Technologies 183Boundless Business Models 184Chapter 10 Becoming Boundless: Mindset | Operating Model | Relationships 191Leadership Mindset 194Metaphors and Language 197The Boundless Operating Model 199Relationship Strategy 206Becoming Boundless 209In Conclusion 215Acknowledgments 217About the Authors 219References 221Index 231