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The new edition of the bestselling textbook on Innovation Management, provides a strong knowledge base and a creative and entrepreneurial management mindset
Acclaimed for its practical, evidence-based tools and resources, Managing Innovation provides the knowledge base required to manage innovation, technology, and new product development. With an integrated process approach, this classic textbook helps students understand and develop the unique skill set required to manage innovation and innovation processes, in the commercial, public and social sectors.
Fully updated with new data, new methods, and new approaches, the eighth edition of Managing Innovation emphasizes real-world application over abstract theory. Numerous practical and experience-tested processes, models, and tools help students develop a productive innovation management mindset, accompanied by a wealth of case studies and examples illustrating that successful innovation management is much more than managing a single aspect, such as creativity, entrepreneurship, or product development.
Offering a strong empirical approach that is supportive of tailored experimentation, Managing Innovation: Integrating Technological, Market and Organizational Change, Eighth Edition, is the perfect textbook for MBA, MSc, and final-year undergraduate management and engineering courses on innovation, and a must-have resource for professional training courses, seminars, and workshops.
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