Stakeholder Whispering

Uncover What People Need Before Doing What They Ask

Inbunden, Engelska, 2025

249 kr

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Beskrivning

Learn to uncover what your managers, clients, customers and other stakeholders need before doing what they askPeople don't know what they need. The wants we communicate to others are shaped by our subconscious and the familiar, and limited by what we think is possible. But they don't always reflect our actual needs.In Stakeholder Whispering: Uncover What People Need Before Doing What They Ask, author Bill Shander demonstrates how to get from your stakeholders' "order"—what they're asking for—to what they really need. You'll learn how to uncover the needs and desires of your clients, colleagues, bosses, customers, and other stakeholders based on what they ask for and how they ask for it, and how to deliver products and services that meet those needs.Inside the book: Help your stakeholders accomplish their goals and make the best decisions possible by helping them see what they really needShift from executing on tactics driven by others' commands, to strategic action driven by underlying needsTransform your organization from one filled with "order-takers" into one where people work collaboratively to meet goal-oriented requirementsPerfect for managers, executives, and other business leaders, Stakeholder Whispering will also earn a place on the bookshelves of entrepreneurs, founders, designers, product and project managers, UX experts, data and business analysts, and anyone else hoping to better meet the expectations of their coworkers, managers, clients, and customers.

Produktinformation

Utgivningsdatum:2025-04-24
Mått:161 x 233 x 20 mm
Vikt:495 g
Format:Inbunden
Språk:Engelska
Antal sidor:256
Förlag:John Wiley & Sons Inc
ISBN:9781394289523

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Mer om författaren

BILL SHANDER is an information designer. For over 30 years, he has been helping clients turn their data into compelling visual (and often interactive) experiences. Clients include the World Bank, United Nations, Starbucks, PwC, MIT, multiple U.S. government agencies, and many more. He’s also spent the past 10 years as an educator teaching these skills.

Innehållsförteckning

Preface viiAcknowledgements xiWhisper While You Work xiiiPart I: What & Why 1Chapter 1: Nothing Is As It Seems 3Chapter 2: More Rolling Stones, Less Coldplay 14Chapter 3: Everything Is UX 21Chapter 4: Who Are You? 31Part II: How Ideas 35Chapter 5: You Belong 37Chapter 6: Just Asking Questions 47Chapter 7: Useful Paranoia 54Chapter 8: Kill the Cat 59Chapter 9: Can You Hear Me Now? 65Chapter 10: A Rigid and Flexible Process 72Chapter 11: Peeling the Stakeholder Onion 81Part III: How Hands-on 89Chapter 12: How to Run a Therapy Session 91Chapter 13: I Feel You 99Chapter 14: Starting Broad, Digging Deep 107Chapter 15: Chunky Segmentation 120Chapter 16: Gained in Translation 126Chapter 17: The Art of the (Im)Possible 131Chapter 18: Bobbing for Apples 139Chapter 19: Silence Is Golden 144Chapter 20: Good Questions 151Chapter 21: Turn It Around 157Chapter 22: Whispering En Masse 163Chapter 23: Let's Talk About Bias, Baby 173Chapter 24: What It's Really All About 179Chapter 25: Trouble 181Chapter 26: When You Know You're Done 191Part IV: Now What 199Chapter 27: Prequalifying Whisperability 201Chapter 28: Influence Without Authority 207Chapter 29: Final Thoughts, Including Some Love for the Stakeholders 218Index 223