Elevating Brand Loyalty With Optimized Marketing Analytics and AI
Ruchika Sharma, Tariq Maqableh, Fazla Rabby, Ridhima Sharma, Rohit Bansal
Inbunden, 2025
3 002 kr
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Ridhima Sharma, PhD is an Assistant Professor of Management at the Vivekananda Institute of Professional Studies’ Technical Campus, Delhi, India with more than 12 years of research and teaching experience. She has contributed several articles to journals and conferences of repute and authored several books. Her research interests include customer relationship management, sustainable consumer behavior, mental health, and artificial intelligence. Fazla Rabby, PhD is the Director at the Stanford Institute of Management and Technology in Sydney, Australia. He designs and delivers educational activities, assesses student progress, and contributes to curriculum development. His research focuses on blockchain, digital marketing, AI, mental health and well-being, and consumer behavior. Rohit Bansal, PhD is a Professor in the Department of Management Studies at the Vaish College of Engineering, Rohtak, India. He has authored and edited 40 books, published 160 research papers and chapters in journals of repute, and presented papers at 60 conferences. His areas of interest include organizational behavior, marketing management, human resource management, digital marketing, mental health, and e-learning. Timcy Sachdeva, PhD is an Assistant Professor at the Vivekananda Institute of Professional Studies at Technical Campus, Delhi, India, with more than 14 years of experience. She has several publications in international journals and conferences and has authored one book. She specializes in financial econometrics and modeling and AI. Jihene Mrabet, PhD is an Assistant Professor and the Head of the Center of Research Excellence for Health and Wellbeing at Amity University, Dubai, UAE. She has published more than 15 articles in international journals and conferences. Her areas of research cover child and adolescent psychology, addiction, health psychology, psychopathology, and positive psychology.
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