ASMAA IBRAHIM is a Senior AI Consultant at Google where she led the Gemini in Firebase product launch. She has more than 15 years' experience in tech, including 9 years dedicated to AI-driven digital transformation efforts. She's an expert in software engineering, UX collaboration, and business leadership.

• About the Author xxiAcknowledgments xxiiiIntroduction xxvChapter 1 The Trillion-Dollar Challenge 1Chapter 2 Understanding AI Economics and Assessing Your Readiness 25Chapter 3 Identifying AI Opportunities Through the PRESS Lens 47Chapter 4 Design Your People-First AI Systems 71Chapter 5 Measuring Success by AI Type 97Chapter 6 Continuous Evaluation 125Chapter 7 Data Foundation Through PRESS 145Chapter 8 Technology Choices at Scale 169Chapter 9 Serving Optimization 195Chapter 10 Building AI Literacy 215Appendix A PRESS Readiness Assessment 237Appendix B The Collaboration Mode Matrix 247Appendix C North Star Selection 253Appendix D Three-Layer Metrics 259Appendix E Ten-Week Validation Timeline 265Appendix F Technology Selection Matrix 275Appendix G Continuous Evaluation Checklist 283Appendix H Serving Optimization Checklist 289Appendix I AI Literacy Self-Assessment 293Glossary 299Index 313

ASMAA IBRAHIM is a Senior AI Consultant at Google where she led the Gemini in Firebase product launch. She has more than 15 years' experience in tech, including 9 years dedicated to AI-driven digital transformation efforts. She's an expert in software engineering, UX collaboration, and business leadership.

• About the Author xxiAcknowledgments xxiiiIntroduction xxvChapter 1 The Trillion-Dollar Challenge 1Chapter 2 Understanding AI Economics and Assessing Your Readiness 25Chapter 3 Identifying AI Opportunities Through the PRESS Lens 47Chapter 4 Design Your People-First AI Systems 71Chapter 5 Measuring Success by AI Type 97Chapter 6 Continuous Evaluation 125Chapter 7 Data Foundation Through PRESS 145Chapter 8 Technology Choices at Scale 169Chapter 9 Serving Optimization 195Chapter 10 Building AI Literacy 215Appendix A PRESS Readiness Assessment 237Appendix B The Collaboration Mode Matrix 247Appendix C North Star Selection 253Appendix D Three-Layer Metrics 259Appendix E Ten-Week Validation Timeline 265Appendix F Technology Selection Matrix 275Appendix G Continuous Evaluation Checklist 283Appendix H Serving Optimization Checklist 289Appendix I AI Literacy Self-Assessment 293Glossary 299Index 313

ASMAA IBRAHIM is a Senior AI Consultant at Google where she led the Gemini in Firebase product launch. She has more than 15 years' experience in tech, including 9 years dedicated to AI-driven digital transformation efforts. She's an expert in software engineering, UX collaboration, and business leadership.

• About the Author xxiAcknowledgments xxiiiIntroduction xxvChapter 1 The Trillion-Dollar Challenge 1Chapter 2 Understanding AI Economics and Assessing Your Readiness 25Chapter 3 Identifying AI Opportunities Through the PRESS Lens 47Chapter 4 Design Your People-First AI Systems 71Chapter 5 Measuring Success by AI Type 97Chapter 6 Continuous Evaluation 125Chapter 7 Data Foundation Through PRESS 145Chapter 8 Technology Choices at Scale 169Chapter 9 Serving Optimization 195Chapter 10 Building AI Literacy 215Appendix A PRESS Readiness Assessment 237Appendix B The Collaboration Mode Matrix 247Appendix C North Star Selection 253Appendix D Three-Layer Metrics 259Appendix E Ten-Week Validation Timeline 265Appendix F Technology Selection Matrix 275Appendix G Continuous Evaluation Checklist 283Appendix H Serving Optimization Checklist 289Appendix I AI Literacy Self-Assessment 293Glossary 299Index 313