Mark Weiner was Chief Insights Officer for PublicRelay, Inc. He lived in Ponte Vedra Beach, Florida. He had lectured at public relations programs at Columbia University, The University of Texas at Austin, UNC-Chapel Hill and New York University. He was an advisor for The University of Florida Public Relations Advisory Council, trustee for the Institute for Public Relations, member of the Arthur Page Society and a member of the PR News Public Relations Hall of Fame. He was the 2018 recipient of the Institute for Public Relations Jack Felton Medal for Lifetime Achievement.

"An essential resource for public relations professionals and a meaningful tool to drive communication strategies for desired business outcomes. This book will help enable us to demonstrate the real value of PR on the bottom line of our organizations and, hopefully, a larger investment in our work."

• Chapter - 00: Introduction;Section - ONE: Technology, Data, and Insights;Chapter - 01: Technology;Chapter - 02: Data;Chapter - 03: Insights;Section - TWO: The Public Relations Continuum;Chapter - 04: The Landscape Analysis;Chapter - 05: Setting Objectives;Chapter - 06: Strategy and Tactics;Chapter - 07: Evaluation;

Mark Weiner was Chief Insights Officer for PublicRelay, Inc. He lived in Ponte Vedra Beach, Florida. He had lectured at public relations programs at Columbia University, The University of Texas at Austin, UNC-Chapel Hill and New York University. He was an advisor for The University of Florida Public Relations Advisory Council, trustee for the Institute for Public Relations, member of the Arthur Page Society and a member of the PR News Public Relations Hall of Fame. He was the 2018 recipient of the Institute for Public Relations Jack Felton Medal for Lifetime Achievement.

"An essential resource for public relations professionals and a meaningful tool to drive communication strategies for desired business outcomes. This book will help enable us to demonstrate the real value of PR on the bottom line of our organizations and, hopefully, a larger investment in our work."

• Chapter - 00: Introduction;Section - ONE: Technology, Data, and Insights;Chapter - 01: Technology;Chapter - 02: Data;Chapter - 03: Insights;Section - TWO: The Public Relations Continuum;Chapter - 04: The Landscape Analysis;Chapter - 05: Setting Objectives;Chapter - 06: Strategy and Tactics;Chapter - 07: Evaluation;

Mark Weiner was Chief Insights Officer for PublicRelay, Inc. He lived in Ponte Vedra Beach, Florida. He had lectured at public relations programs at Columbia University, The University of Texas at Austin, UNC-Chapel Hill and New York University. He was an advisor for The University of Florida Public Relations Advisory Council, trustee for the Institute for Public Relations, member of the Arthur Page Society and a member of the PR News Public Relations Hall of Fame. He was the 2018 recipient of the Institute for Public Relations Jack Felton Medal for Lifetime Achievement.

"An essential resource for public relations professionals and a meaningful tool to drive communication strategies for desired business outcomes. This book will help enable us to demonstrate the real value of PR on the bottom line of our organizations and, hopefully, a larger investment in our work."

• Chapter - 00: Introduction;Section - ONE: Technology, Data, and Insights;Chapter - 01: Technology;Chapter - 02: Data;Chapter - 03: Insights;Section - TWO: The Public Relations Continuum;Chapter - 04: The Landscape Analysis;Chapter - 05: Setting Objectives;Chapter - 06: Strategy and Tactics;Chapter - 07: Evaluation;