Alison Bukowski is Chief Customer Officer at Point of Reference, where she leads strategy for customer advocacy, reference management and customer-led growth. Recognized as a Top 100 Global Customer Marketing & Advocacy Strategist and Influencer, she is a recurring speaker at CustomerX Con, Obsession, and Advocate Marketing Academy, and hosts The CustomerX Files podcast. Alison Bukowski is based in Minnesota, United States.

• Chapter - 00: Introduction;Section - ONE: Understanding the Structural Challenge of the Role;Chapter - 01: How to Deliver Results When You Don’t Control the Resources or the Decisions;Chapter - 02: How Authority Is Built Through Expertise, Access, and Outcomes – Not Job Titles;Section - TWO: Defining and Protecting the Function;Chapter - 03: How to Define Your Scope, Set Boundaries, and Stop Being Treated as a Reactive Resource;Chapter - 04: How to Use Data to Prove Value, Set Priorities, and Influence Business Decisions;Section - THREE: Practicing Influence Across the Organisation;Chapter - 05: How to Communicate Advocacy Work in Revenue, Retention, and Risk Language;Chapter - 06: How to Build Cross-Functional Influence Through Credibility, Consistency, and Shared Wins;Chapter - 07: How to Respond to Push-Back, Dismissal, and Under-investment Without Losing Authority;Section - FOUR: Building Long-Term Organisational Authority;Chapter - 08: How Consistent Execution Earns Respect and Changes Organizational Behavior;Chapter - 09: How to Elevate Customer Advocacy from a Support Role to a Strategic Function;Chapter - 10: Closing Reflection: Influence as a Form of Leadership Without Formal Power;

Alison Bukowski is Chief Customer Officer at Point of Reference, where she leads strategy for customer advocacy, reference management and customer-led growth. Recognized as a Top 100 Global Customer Marketing & Advocacy Strategist and Influencer, she is a recurring speaker at CustomerX Con, Obsession, and Advocate Marketing Academy, and hosts The CustomerX Files podcast. Alison Bukowski is based in Minnesota, United States.

• Chapter - 00: Introduction;Section - ONE: Understanding the Structural Challenge of the Role;Chapter - 01: How to Deliver Results When You Don’t Control the Resources or the Decisions;Chapter - 02: How Authority Is Built Through Expertise, Access, and Outcomes – Not Job Titles;Section - TWO: Defining and Protecting the Function;Chapter - 03: How to Define Your Scope, Set Boundaries, and Stop Being Treated as a Reactive Resource;Chapter - 04: How to Use Data to Prove Value, Set Priorities, and Influence Business Decisions;Section - THREE: Practicing Influence Across the Organisation;Chapter - 05: How to Communicate Advocacy Work in Revenue, Retention, and Risk Language;Chapter - 06: How to Build Cross-Functional Influence Through Credibility, Consistency, and Shared Wins;Chapter - 07: How to Respond to Push-Back, Dismissal, and Under-investment Without Losing Authority;Section - FOUR: Building Long-Term Organisational Authority;Chapter - 08: How Consistent Execution Earns Respect and Changes Organizational Behavior;Chapter - 09: How to Elevate Customer Advocacy from a Support Role to a Strategic Function;Chapter - 10: Closing Reflection: Influence as a Form of Leadership Without Formal Power;

Alison Bukowski is Chief Customer Officer at Point of Reference, where she leads strategy for customer advocacy, reference management and customer-led growth. Recognized as a Top 100 Global Customer Marketing & Advocacy Strategist and Influencer, she is a recurring speaker at CustomerX Con, Obsession, and Advocate Marketing Academy, and hosts The CustomerX Files podcast. Alison Bukowski is based in Minnesota, United States.

• Chapter - 00: Introduction;Section - ONE: Understanding the Structural Challenge of the Role;Chapter - 01: How to Deliver Results When You Don’t Control the Resources or the Decisions;Chapter - 02: How Authority Is Built Through Expertise, Access, and Outcomes – Not Job Titles;Section - TWO: Defining and Protecting the Function;Chapter - 03: How to Define Your Scope, Set Boundaries, and Stop Being Treated as a Reactive Resource;Chapter - 04: How to Use Data to Prove Value, Set Priorities, and Influence Business Decisions;Section - THREE: Practicing Influence Across the Organisation;Chapter - 05: How to Communicate Advocacy Work in Revenue, Retention, and Risk Language;Chapter - 06: How to Build Cross-Functional Influence Through Credibility, Consistency, and Shared Wins;Chapter - 07: How to Respond to Push-Back, Dismissal, and Under-investment Without Losing Authority;Section - FOUR: Building Long-Term Organisational Authority;Chapter - 08: How Consistent Execution Earns Respect and Changes Organizational Behavior;Chapter - 09: How to Elevate Customer Advocacy from a Support Role to a Strategic Function;Chapter - 10: Closing Reflection: Influence as a Form of Leadership Without Formal Power;