Why Start-Ups Fail

Avoiding the traps on the path to commercial success

Inbunden, Engelska, 2026

350 kr

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Beskrivning

A shocking 90% of start-ups fail. Many of these failures are preventable, but you need to understand the causes and how to avoid them – both as an entrepreneur and an investor.From technology to the market, from leadership to money, there are numerous reasons why your start-up will fail. Bernie Bulkin – who has been at both sides of the investment table – guides you through the six major reasons why start-ups fail, and how to avoid them.Instead of accepting failure as inevitable, this book breaks down the main reasons why start-ups fail and how to turn them on their head. Whether you’re a founder or an investor, if you’re going to put in the time, money, and effort to ensure a company succeeds, you should go in with your eyes open. Bernie’s common-sense approach offers the experience of a venture capitalist who has been there and done that.Leadership at all levels makes a difference. Using real-life examples, and applying behavioural economics to venture decision-making, Why Start-Ups Fail spotlights what founders most often lack, and shares the who, how, and why of making a start-up succeed and avoiding the traps blocking your path to commercial success.

Produktinformation

Utgivningsdatum:2026-03-05
Mått:158 x 238 x 24 mm
Vikt:440 g
Format:Inbunden
Språk:Engelska
Antal sidor:240
Förlag:Bloomsbury Publishing PLC
ISBN:9781399430227

Utforska kategorier

Finansiering inom Ekonomi och Ledarskap
Affärsstrategi inom Ekonomi och Ledarskap
Entreprenörskap inom Ekonomi och Ledarskap

Mer om författaren

Dr Bernard J Bulkin OBE has worked in venture capital for 21 years, investing in both Silicon Valley and in London, as well as being an Angel investor. He has also founded, led and invested in some companies that have failed! He is an Emeritus Professorial Fellow of the University of Cambridge and has been a Vice President of the Energy Institute. He has served on numerous company boards, from start-ups to large public companies. His radio series, Environment on the Edge, was broadcast on Voice America and he has contributed to the Huffington Post and Guardian Business.

Recensioner i media

Bernie Bulkin distils decades of experience into his lively analysis of causes of start-up failure, many of which resonate with me. Entrepreneurs and investors will find his discussion of strategy and behavioural economics particularly valuable... if they take the time to read, digest and practise the lessons in there.

Innehållsförteckning

PrefaceChapter 1: The horrible premise of a business based on failure Chapter 2: The world of start-ups and their backers Chapter 3: The first cause of failure – the technology doesn’t work Chapter 4: The second cause of failure – the market Chapter 5: The third cause of failure – missing engineersChapter 6: The fourth cause of failure – leadership Chapter 7: The fifth cause – the board fails the companyChapter 8: The sixth cause – money or the lack of it Chapter 9: This, that, and the other thing Chapter 10: We can do this better Chapter 11: Could this actually work?