This book is the result of a four-year study into the most commonly used management tools and techniques in the areas of business strategy and finance, marketing, production and operations, and procurement and supply chain management.
Andrew Cox is Chairman of Robertson Cox Ltd. and CIPS sponsored Professor and Director of the Centre for Business Strategy and Procurement (CBSP) in the Birmingham Business School, University of Birmingham, UK. He has written many books on procurement and supply chain management. Chris Lonsdale is Lecturer in Supply Chain Management in the CBSP, UK. Joe Sanderson is Lecturer in Supply Chain Management and Deputy Director of the CBSP, UK. Glyn Watson is Lecturer in Supply Chain Management in the CBSP, UK. Together they have co-authored of a number of books on the subject.
Innehållsförteckning
Introduction: The Cases For and Against the Ues of Management Tools and Techniques PART 1: STRATEGIC MANAGEMENT Tools and Techniques for Strategic Management The Use of Strategic Management Tools and Techniques PART 2: MARKETING AND SALES MANAGEMENT Tools and Techniques for Marketing and Sales Management The Use and Performance of Marketing and Sales Tools and Techniques PART 3: OPERATIONS AND PRODUCTION MANAGEMENT Tools and Techniques for Operations and Production Management The Use of Operations and Production Management Tools and Techniques PART 4: PROCUREMENT AND SUPPLY MANAGEMENT Tools and Techniques for Procurement and Supply Management The Use of Procurement and Supply Management Tools and Techniques PART 5: CONCLUSIONS A Curate's Egg: On the Use and Performance of Management Tools and Techniques
